Editorial Board

Ms. Wohl

Michelle Wohl

VP of Marketing & Client Services, Revinate

Michelle Wohl is the VP of Marketing at Revinate, a San Francisco-based software company that helps hoteliers connect with their guests. 23,000 hotels across the globe rely on Revinate every day to understand how online reviews and social media are affecting their performance. At Revinate, Ms. Wohl is responsible for marketing, public relations and university relations. With almost twenty years of technology marketing under her belt, Ms. Wohl has lived through many great bubbles and technology trends. A true dotcom veteran, she started her career in product marketing at GoLive Systems, creators of the first WYSIWYG Web authoring product for the Mac. The company allowed anyone, regardless of HTML experience, to create a Web page and was at the forefront of Web technology when it was acquired by Adobe in 1999. At Adobe, Ms. Wohl led product marketing for the Web products, and later, Adobe Acrobat. Passionate about helping people communicate better on the Web, she left Adobe in 2004 to join the first social network, Friendster, as the Director of Marketing. A year later, Ms. Wohl left Friendster to pursue her interest in mobile and joined Nokia as head of Platforms Marketing. Based in Helsinki, Ms. Wohl was responsible for marketing the SmartPhone platform to application developers all over the world. She launched multiple development platforms and saw the creation of thousands of applications, from productivity to Location-based to financial. But the winters proved too rough for Ms. Wohl and after returning to the US, she joined Sprout as VP of Marketing. Sprout was one of only eight approved Facebook developers at the F8 conference, the launch of Facebook’s development platform. At Sprout, Ms. Wohl worked closely with some of the world’s leading consumer brands such as Disney, Coke and Pepsi to develop social media campaigns and strategies. Now back in her hometown of San Francisco, Ms. Wohl enjoys working with hospitality leaders to harness the power of social media and user-generated content. Ms. Wohl graduated from Cornell University with a BA in English and currently serves on the advisory board of Cornell's Center for Hospitality Research.

Ms. Wohl can be contacted at 415-830-3795 or michelle@revinate.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.