Mr. Ferry

Steven Ferry

Chairman

International Institute of Modern Butlers

As Founder and Chairman of the International Institute of Modern Butlers, Professor Steven Ferry is campaigning to raise service standards around the world by passing on the finely honed social and service skills of the British butler. He speaks and writes for the industry, and his two books on the profession, "Butlers and Household Managers, 21st Century Professionals", and "Hotel Butlers, The Great Service Differentiators", are used as the definitive texts for butlers and their employers world wide.

In addition to guiding the Institute, Mr. Ferry spends much of his time in the field, teaching butlers and household managers at private residences and villas, hotels and resorts, schools and businesses. Mr. Ferry, who began his career as an educator (in England and then the United States) specializing in learning techniques, joins other butler trainers in imparting the mechanical skill-sets of the butler, but moves beyond to focus on creating the right mindset, attitude, and communication skills that underpin superior service.

He additionally provides consulting and some placement services for those private individuals and hospitality venues requiring such services.

Mr. Ferry created the standards for rating hotel butler service in use in the industry today, and together with Spa Hospitality Worldwide, was responsible for introducing the concept of the Spa Butler into the awareness, lexicon and service offerings of the industry. He also established, through his various articles first published by hotelexecutive.com, the need and demand for an industry wide database of freeloading guests, which was then created with his assistance to prevent the erosion of the bottom line.

As Vice President Americas of Market Key, he is also establishing Green Hotels of the World TM and Green Hotels of the World Society TM as portals for the greening of hotels worldwide. Mr. Ferry was born and raised in England. He returned there to work in the hospitality industry and private residences before moving back to the United States to continue his work. He resides in Florida with his wife.

Mr. Ferry can be contacted at 813-354-2734 or stevenferry@modernbutlers.com