Editorial Board   Guest Author

Ms. Rose

Clara Rose

Founder & Chief Executive Officer, Influence MATTERS

Clara Rose was a communications major in college, she found it suited her personality, offering an outlet for her writing and creative side. After college she worked in a variety of positions that focused on the written and spoken word but found that in each position, she gravitated toward educating and leading others.

Ms. Rose also discovered she had a passion for business and personal development. She has built a life-long career around educating professionals, about business and personal development, using the written and spoken word.

As a Content Strategist, Editor, and Publisher, Ms. Rose works with entrepreneurs and professionals who want to craft their messaging and expand their influence. For more than twenty years, they have turned to Ms. Rose, to help them identify their vision and mission statement, strategize their messaging, and create content and tools, to help them succeed.

Ms. Rose is the chief editor for RoseDale Publishing, a press mark that produces business books for professionals. She is the creator of the Brainstorm & Blueprint Method, a proprietary process for book building, from conception through publication. Her new business book series, Everything MATTERS is available soon.

Additionally, she is the founder of the SAVVY Business Builders movement; an online group for sharing knowledge, tips, and tools, for business and professional development.

Ms. Rose believes success is a matter of influence, but influence is not accidental. It comes from the implementation of a sound strategy, with the correct resources and tools.  

Ms. Rose is the founder and CEO of Influence MATTERS, a consulting practice focused on writing, speaking, and leading, to establish and expand influence.

Please visit http://www.craftingyourmessage.com for more information.

Ms. Rose can be contacted at +1 727-267-3304 or hello@craftingyourmessage.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.