Editorial Board   Guest Author

Ms. Rose

Clara Rose

Founder & Chief Executive Officer, Influence MATTERS

Clara Rose was a communications major in college, she found it suited her personality, offering an outlet for her writing and creative side. After college she worked in a variety of positions that focused on the written and spoken word but found that in each position, she gravitated toward educating and leading others.

Ms. Rose also discovered she had a passion for business and personal development. She has built a life-long career around educating professionals, about business and personal development, using the written and spoken word.

As a Content Strategist, Editor, and Publisher, Ms. Rose works with entrepreneurs and professionals who want to craft their messaging and expand their influence. For more than twenty years, they have turned to Ms. Rose, to help them identify their vision and mission statement, strategize their messaging, and create content and tools, to help them succeed.

Ms. Rose is the chief editor for RoseDale Publishing, a press mark that produces business books for professionals. She is the creator of the Brainstorm & Blueprint Method, a proprietary process for book building, from conception through publication. Her new business book series, Everything MATTERS is available soon.

Additionally, she is the founder of the SAVVY Business Builders movement; an online group for sharing knowledge, tips, and tools, for business and professional development.

Ms. Rose believes success is a matter of influence, but influence is not accidental. It comes from the implementation of a sound strategy, with the correct resources and tools.  

Ms. Rose is the founder and CEO of Influence MATTERS, a consulting practice focused on writing, speaking, and leading, to establish and expand influence.

Please visit http://www.craftingyourmessage.com for more information.

Ms. Rose can be contacted at +1 727-267-3304 or hello@craftingyourmessage.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.