Editorial Board   Guest Author

Ms. Kijkanakorn

Anchalika Kijkanakorn

Managing Director, Akaryn Hospitality Management Services (AHMS)

Akaryn Hospitality Management Services (AHMS) As owner and operator of two hugely successful luxury resorts in Thailand, leading Thai businesswoman, Anchalika Kijkanakorn, has fulfilled the first part of her dream of building an intimate retreat concept in her homeland. The dreams continue in 2011 with the expansion of the Akaryn Hospitality Management Services (AHMS) which will bring Ms. Kijkanakorn’s unique outlook towards resort management in Asia to a wider audience as the group embarks on a strategic expansion. After distinguished academic and business management careers in the United States and Europe, Ms. Kijkanakorn’s passion for Asia and specifically Thailand saw her return “home) in 2003 to transform a family beachfront holiday villa into the award-winning Aleenta Resort and Spa Hua Hin-Pranburi, opening in 2005. The resort was quickly recognized for its superb individualism and style and was voted one of the world’s best resorts by legendary Conde Nast Traveler US magazine during its first year of operations. Enthused by her success and encouraged by her peers to further expand the Aleenta concept, Ms. Kijkanakorn launched the Aleenta Resort and Spa Phuket-Phang Nga on pristine Natai Beach in 2006, which was voted into the top 10 A List by Luxury Travel magazine. Ms. Kijkanakorn believes now is the time for her management company to expand the brand with the launch of two sister brands under the AHMS umbrella – akyra and Akaryn. Both of these brands will open their first resort on the idyllic island resort of Koh Samui this year. Ms. Kijkanakorn’s gift for launching and developing companies and dynamic business acumen stems from both her international education - she holds a BA in Marketing from University of Texas and an MBA in International Business from the University of South Carolina – and from her diverse career. She has held various leadership roles specializing in audit, consulting, mergers and acquisitions, and financial control, managing teams across Asia, Europe and the Unites States. The first eight years of her illustrious career were spent with global financial giants GE Capital Financial Services in London, England, before moving to Cologne, Germany to take up a key role for Honeywell Home and Building Control Services. The busy mother of two young children has however found time to launch the Pure Blue Foundation - a charity close to her heart - dedicated to rebuilding damaged reef ecosystems in Phuket’s Phang Nga area, following her proclamation the natural environment will be safeguarded wherever AHMS are built or operated A keen linguist, Ms. Kijkanakorn speaks fluent Thai, English, conversational French and basic Cantonese. This linguistic knowledge has undoubtedly contributed to one of the many reasons she has been elected for her second term onto the board of directors of Small Luxury Hotels of the World, a prestigious international organization with membership spanning over 400 privately owned luxury hotels across the world.

Ms. Kijkanakorn can be contacted at 66-2-514-8112 or anchalika@ahmshotels.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.