Editorial Board   Guest Author

Ms. Moore

Marky Moore

Founder, Capital Review Group

Marky Moore, Founder of Capital Review Group with offices in Irvine, CA, Phoenix, AZ, and Seattle, WA. Marky is a Certified Sustainable Building Advisor and an Accredited Professional for the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED AP/BD&C) and has a thorough understanding of green building practices and principles, as well as the LEED rating system.

Ms. Moore works with engineers and architects on one hand, and CPAs and tax advisors on the other, to achieve the maximum Federal Tax deductions for a building's energy efficiency and depreciation. She started CRG in 2004 to provide critical tax and specialty services to professional advisors, clients and institutional partners. The company offers services in several major areas: Cost Segregation, Tangible Property Regulations, Certification for Section 179D, business tax credits, and specialty construction/engineering consulting.

Ms. Moore is a featured speaker in the industry and has authored articles for major industry publications. She is formerly a sponsor of continuing education credits with the National Association of State Boards of Accountancy. She has an undergraduate degree in Business and Environmental Studies and attended law school in Southern California.

Ms. Moore can be contacted at 877-666-5539 or crginfo@capitalreviewgroup.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.