Editorial Board

Mr. Sweiger

Dan Sweiger

Senior Director, Brand Strategy, Choice Hotels International, Inc.

Dan Sweiger is senior director of brand strategy for the Quality Inn, Clarion, Econo Lodge and Rodeway Inn brands at Choice Hotels International, Inc. (NYSE:CHH), one of the world's largest hotel franchisors. In this position, Mr. Sweiger develops and executes strategic plans to ensure that the product and service attributes of these brands meet the current and evolving needs of guests, are aligned with marketing and franchise services strategies, support development efforts, and provide a compelling return on investment for the company’s franchisees. Mr. Sweiger joined Choice in 2009 from InterContinental Hotels Group, where he worked on domestic and global brand management for the Holiday Inn and Holiday Inn Express brands. He also has over a decade of experience in consumer packaged goods with Sara Lee, Kellogg’s, and Pillsbury. Mr. Sweiger holds a master’s degree in business administration from Purdue University’s Krannert Graduate School of Management.

Mr. Sweiger can be contacted at 301-592-5190 or Dan_Sweiger@choicehotels.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.