Editorial Board   Guest Author

Ms. Silverman

Marjorie Silverman

Honorary President, UICH, Les Clefs d'Or

Marjorie Silverman excelled in the concierge industry for 25 years and now serves as a Consultant, Meeting Planner and Lecturer. She was the Chef Concierge of Hotel InterContinental Chicago, and was the first female and first American to serve as President of Union Internationale des Concierges d'Hotels, Les Clefs d'Or. Les Clefs d'Or is the prestigious international association of concierges, headquartered in Paris, France which groups 40 member countries under its umbrella. The 3500 members transcend global politics and join forces to promote tourism worldwide. Ms. Silverman has been a dedicated concierge professional since she began her career at the Westin Hotel Chicago in 1980. After ten distinguished years at the Westin Hotel Chicago, she joined Hotel InterContinental as Chef Concierge and was employed there for 15 years. Due to her competence and mastery of the Concierge Department, she was sent by Westin to help open the Westin O'Hare as well as the Westin in Washington, DC. Further, when the Plaza Hotel in New York City belonged to the Westin Hotel chain, she was sent to improve the delivery of concierge services. In addition to her job duties, Ms. Silverman was active in several concierge organizations. She was a founding member of the Chicago Hotel Concierge Association as well as an early member of Les Clefs d'Or USA and has seen the organization grow from 28 members to more than 500. She has held every office in Les Clefs d'Or USA and after the completion of her presidency in1990, she served as Advisor to the Board of Directors until August, 2007. Under her leadership as Director of Development of Les Clefs d'Or in the Americas, Mexico and Brazil were accepted as Les Clefs d'Or member sections. Ms. Silverman is skilled at teaching about the profession. She taught at the International Concierge Institute in Montreal and Fort Lauderdale as well as conducting seminars for concierge professionals in Brazil, Mexico, Singapore, China, Jamaica and Anguilla. She recently conducted a seminar in Warsaw, Poland with Holly Stiel, a noted hotel consultant, author and lecturer. Ms. Silverman serves the international Les Clefs d'Or as an Honorary President, member of Le Conseil des Sages, whose function is to advise and safeguard the statutes and ideals of the Association. Les Clefs d'Or USA has honored Ms. Silverman with a Lifetime Achievement Award and has dedicated a scholarship in her name, The Marjorie Silverman Education Fund.

Ms. Silverman can be contacted at 773-248-7462 or marjoriesilverman@mac.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.