Editorial Board   

Mr. Barth

Stephen Barth

Founder, HospitalityLawyer.com

Stephen Barth, author of Hospitality Law and coauthor of Restaurant Law Basics, is an attorney, the founder of HospitalityLawyer.com, the annual Hospitality Law Conference series, and the Global Congress on Legal, Safety, and Security Solutions in Travel. As a professor at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston, he teaches courses in hospitality law and leadership. He has over twenty years of experience in hospitality operations, including line positions, management, and ownership. Professor Barth is a founding member of the Hospitality Industry Bar Association. He is a member of the State Bar of Texas. He is also a mediator and a strong proponent for alternative dispute resolution. In addition to being a resource for travel and hospitality press, Professor Barth and his work have been quoted in the New York Times, USAToday, and the Houston Business Journal among others. Professor Barth's articles on legal and leadership issues have appeared in Lodging Hospitality, Hotel and Motel Management, CHEERS, NightClub and Bar, and HospitalityLawyer.com. He speaks regularly on many issues for the travel, lodging, restaurant, club, and health care industries. His presentations focus on emotional intelligence, social intelligence, positive leadership techniques, and methods for preventing liability in the hospitality industry. He assisted the National Restaurant Association in developing its Safety and Security Seminar and its Responsible Service of Alcohol program. Other presentations developed by Stephen include STEM the Tide of Litigation, Positive Leadership for Positive Performance, A Model for Reducing Worker's Compensation Costs for the Hospitality Industry, Enhancing Your Presentation Effectiveness, Managing Your Emotional Energy, and Legal Updates for Lodging, Restaurant and Club Operations. Professor Barth earned his Law degree, Master of Arts in Communications, and a Bachelor of Arts degree with honors in Economics from Texas Tech University. In 1995 he was recognized by the City of Houston for his accomplishments as a faculty member at the University of Houston, and in 1996 he received the Dean's Award for Teaching Excellence at the Conrad N. Hilton College, University of Houston. In 1998 Professor Barth was awarded the University Teaching Excellence Award, the highest recognition of teaching bestowed by the University of Houston. In 2000 he received the University of Houston's Distance Education Award. In 2001 he launched HospitalityLawyer.com, and in 2002 he initiated the annual Hospitality Law Conference series. In 2003 Professor Barth created the Electronic Journal of Hospitality Legal, Safety, and Security Research. In 2007 he was the recipient of the Hilton College Outstanding Teacher award. In 2009, he received the Hilton College “HVS” Research Award. In 2011 he launched the Global Congress on Legal, Safety, and Security Solutions in Travel.

Mr. Barth can be contacted at 713-963-8800 or SBarth@HospitalityLawyer.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.