Editorial Board   

Mr. Kazmi

Saeed Kazmi

Chairman & CEO, Vertical Systems, Inc.

For almost 30 years, Saeed Kazmi has been developing innovative technologies that empower business to move in new directions. Today, he serves as the Chief Executive Officer (CEO) of Vertical Systems, Inc. (VSi), a Silicon Valley-based company he co-founded in 2001 to provide sophisticated solutions for the hospitality industry through a wide range of automated business centers, mobile applications, Wi-Fi hotspots, kiosks, and in-room products. Previously, he co-founded several firms that achieved important high-tech “firsts” including: • VPNet Technologies, the first company in the world to focus on virtual private networks (VPNs) • Semi-Custom Logic, Inc., which conceived and developed a mobile tablet PC with an embedded GPS unit plus also managed prototype development for IBM's micro-electronic graphics and data compression technology • VIA Technology, one of the first developers of fabless PC semiconductor products, notably PC chip-sets and microprocessors Mr. Kazmi earned an undergraduate degree in electrical engineering at NED Engineering University in Karachi, Pakistan and a master's engineering degree at Oregon State University (OSU). In 2008, he was named to OSU's Academy of Distinguished Engineers. Mr. Kazmi has built a career that is part science, part art, and all innovation. In the process, he has gained a strong reputation for leaving the ordinary behind - both with the technologies he develops and the companies he directs. He can be reached by e-mail at skazmi@ver-sys.com for questions or comments.

Mr. Kazmi can be contacted at 408-752-8100 or skazmi@ver-sys.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.