Editorial Board   

Mr. Kazmi

Saeed Kazmi

Chairman & CEO, Vertical Systems, Inc.

For almost 30 years, Saeed Kazmi has been developing innovative technologies that empower business to move in new directions. Today, he serves as the Chief Executive Officer (CEO) of Vertical Systems, Inc. (VSi), a Silicon Valley-based company he co-founded in 2001 to provide sophisticated solutions for the hospitality industry through a wide range of automated business centers, mobile applications, Wi-Fi hotspots, kiosks, and in-room products. Previously, he co-founded several firms that achieved important high-tech “firsts” including: • VPNet Technologies, the first company in the world to focus on virtual private networks (VPNs) • Semi-Custom Logic, Inc., which conceived and developed a mobile tablet PC with an embedded GPS unit plus also managed prototype development for IBM's micro-electronic graphics and data compression technology • VIA Technology, one of the first developers of fabless PC semiconductor products, notably PC chip-sets and microprocessors Mr. Kazmi earned an undergraduate degree in electrical engineering at NED Engineering University in Karachi, Pakistan and a master's engineering degree at Oregon State University (OSU). In 2008, he was named to OSU's Academy of Distinguished Engineers. Mr. Kazmi has built a career that is part science, part art, and all innovation. In the process, he has gained a strong reputation for leaving the ordinary behind - both with the technologies he develops and the companies he directs. He can be reached by e-mail at skazmi@ver-sys.com for questions or comments.

Mr. Kazmi can be contacted at 408-752-8100 or skazmi@ver-sys.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.