Editorial Board   

Mr. Kazmi

Saeed Kazmi

Chairman & CEO, Vertical Systems, Inc.

For almost 30 years, Saeed Kazmi has been developing innovative technologies that empower business to move in new directions. Today, he serves as the Chief Executive Officer (CEO) of Vertical Systems, Inc. (VSi), a Silicon Valley-based company he co-founded in 2001 to provide sophisticated solutions for the hospitality industry through a wide range of automated business centers, mobile applications, Wi-Fi hotspots, kiosks, and in-room products. Previously, he co-founded several firms that achieved important high-tech “firsts” including: • VPNet Technologies, the first company in the world to focus on virtual private networks (VPNs) • Semi-Custom Logic, Inc., which conceived and developed a mobile tablet PC with an embedded GPS unit plus also managed prototype development for IBM's micro-electronic graphics and data compression technology • VIA Technology, one of the first developers of fabless PC semiconductor products, notably PC chip-sets and microprocessors Mr. Kazmi earned an undergraduate degree in electrical engineering at NED Engineering University in Karachi, Pakistan and a master's engineering degree at Oregon State University (OSU). In 2008, he was named to OSU's Academy of Distinguished Engineers. Mr. Kazmi has built a career that is part science, part art, and all innovation. In the process, he has gained a strong reputation for leaving the ordinary behind - both with the technologies he develops and the companies he directs. He can be reached by e-mail at skazmi@ver-sys.com for questions or comments.

Mr. Kazmi can be contacted at 408-752-8100 or skazmi@ver-sys.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.