Editorial Board   Guest Author

Mr. Shah

Nitin Shah

Chairman & CEO, Embassy National Bank

Nitin Shah has the unique distinction of simultaneously being a successful hotelier and a successful banker. Mr. Shah serves as president of Imperial Investments Group Inc., a Georgia-based hospitality company he founded in 1984 which currently has assets approaching $100 million, including 15 hotels plus a variety of commercial real estate projects. Mr. Shah is also chairman and CEO of Embassy National Bank, an Atlanta-based community bank he helped establish in 2007 which has grown to $70 million in assets and is a leading lender to small businesses in the southeastern United States. In 1999, Mr. Shah demonstrated his ability as an entrepreneur who can translate a good idea into a great bottom line when he collaborated with a colleague to develop the URL “www.hotels.com” into a solid business venture which was eventually sold to the Hotel Reservations Network (HRN). In 1989, he was a founder of and in 1993 has served as chairman of the Asian American Hotel Owners Association (AAHOA), one of the world's most influential and respected hospitality groups which has 10,000 members who together own more than 20,000 hotels with a combined market value of almost $130 billion. Mr. Shah continues to be actively involved in a leadership role with AAHOA, serving for the past four years as co-chair of the Governance and Strategic Planning Committee. Currently, he serves as a member of two prestigious advisory boards - for the College of Business at Georgia College, as well as for Asian Studies at Kennesaw State University. Other civic activities include the Rotary Club of Emory-Druid Hills, where he is president-elect, and the Global Organization of People of Indian Origin (GOPIO), where he is a member of the advisory board. He is also a frequent guest speaker at various hospitality, banking, and cross-cultural management conferences in both the United States and India. Born in Mumbai, Mr. Shah earned his undergraduate degree in mechanical engineering at the University of Bombay and his master's degree in business administration at Georgia College and State University.

Mr. Shah can be contacted at 770-822-9111 or nitinshah@embassynationalbank.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.