Editorial Board   Guest Author

Mr. Zajic

Alan Zajic

Independent Security Consultant, AWZ Consulting

Alan W. Zajic, CPP, CSP, CFE is a Nevada licensed, Board Certified independent security consultant specializing in hospitality, gaming, nightclubs and retail security environments primarily in Nevada. He has over 35 years of practical hands on experience in security and surveillance operations to include Security Director for the Sahara Tahoe and High Sierra resorts in Lake Tahoe as well as corporate security for Del E. Web, Corp. in Nevada. Mr. Zajic is a member of ASIS International where he holds the designation of Certified Protection Professional (CPP) and is currently a Council Vice President with oversight of the Hospitality, Entertainment and Tourism Security Council, Gaming and Wagering Protection Council and the Investigations Council. He is actively involved in the Northern Nevada and Las Vegas Chapters as well as the international security community. He was awarded the ASIS International “Outstanding Council Chairman of the year” for 2010. Mr. Zajic is a member of the International Association of Certified Surveillance Professionals (IACSP) where he holds the designation of Certified Surveillance Professional (CSP) and is a member of the International Association of Professional Security Consultants (IAPSC). He is also a subject matter expert and Track Advisor for the American Gaming Association. Mr. Zajic is an instructor for the University of Nevada at Reno in the Gaming Management Program and is Coordinator of Security and Surveillance programs for the International Gaming Institute at UNLV and an instructor in security and surveillance applications. He is frequently requested to present sessions at international security conferences and for various organizations throughout the country. Mr. Zajic is co-author of the book “Casino Security and Gaming Surveillance”, has written numerous professional articles and has been media interviewed internationally on various security and surveillance topics. In addition he is frequently requested to perform the services of a Forensic Security Consultant (Expert Witness) in gaming, hospitality, retail, bars, nightclubs, and multi-unit housing environments nationally. His practice areas include forensic consulting, management consulting, major incident management, policy and procedure development and he conducts tailored training programs for gaming operations.

Mr. Zajic can be contacted at 775-835-0500 or alanwzajic@aol.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.