Editorial Board   Guest Author

Mr. Millili

David Millili

Chief Web Officer, Pegasus Solutions

David Millili is Chief Web Officer of Pegasus Solutions and Chief Executive Officer of Open Hospitality®, a Pegasus Solutions company. In this dual role, Mr. Millili has responsibility for Pegasus’ complete online presence, as well as Open Hospitality’s industry-leading internet marketing services. Prior to joining Pegasus, Mr. Millili founded and led Open Hospitality to become a recognized industry leader in providing hotel internet marketing services, including design, website development and hosting, mobile platforms, online search and marketing. Mr. Millili has more than 20 years of experience in the hospitality industry. As a former hotel general manager, he has practical experience in all aspects of hotel operations and management. As the GM of two New York Times Square hotels (the Mayfair New York and the Belvedere Hotel), his experiences range from managing pre-opening operations to spearheading budgets in excess of $5 million annually. As co-founder of Timeless Hospitality, Mr. Millili was directly responsible for the successful launch of a startup company that generated profits within six months of launch, generated over $20 million in revenues for hotel clients in 2002 and raised $1.5 million in venture capital funds. Timeless Hospitality provided hotels with internet reservations, marketing and management products and was one of the first e-commerce platforms developed for the exclusive purpose of generating web reservations for independent hotels. Mr. Millili currently teaches a course on distribution at New York University’s School of Continuing and Professional Studies at the Tisch Center for Hospitality, Tourism and Sports Management.

Mr. Millili can be contacted at 888-431-0700 or william.collins@e-hps.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.