Ms. Knutson

Bonnie Knutson

Professor

The School of Hospitality Business/MSU

Bonnie J. Knutson is a professor in The School of Hospitality Business in the Broad College of Business at Michigan State University. Widely known as an authority on emerging lifestyle trends and innovative marketing strategies, she often consults with business leaders who want to understand and take advantage of changing consumer demands. Her work has been featured in publications such as The Wall Street Journal, USA Today, and on PBS and CNN. She has also had numerous articles appear in industry, business, and academic publications.

With her wit and entertaining style, Dr. Knutson is a frequent speaker for executive education as well as business and industry meetings, workshops, and seminars. She has been a featured presenter for the National Restaurant Association, the American Hotel & Motel Association, Meeting Professionals International, Club Managers Association of America, National Automated Merchandising Association, US Air Force, American Marketing Association, as well as financial, health care, automotive, and education organizations throughout the United States and abroad. Dr. Knutson is also editor of the prestigious Journal of Hospitality & Leisure Marketing.

Dr. Knutson has been awarded the Withrow Award for outstanding teaching and research as well as the prestigious Golden Key Teaching Excellence Award for continued outstanding instruction and dedication to students. She has also been named an Advertising Education Foundation Teacher-Scholar.

Dr. Knutson is currently on the Advisory Council of the Wharton Center for the Performing Arts, the Travel, Tourism and Recreation Resource Center, the National Michigan State University Alumni Association, and Curveware.

Ms. Knutson can be contacted at 517-353-9211 or drbonnie@msu.edu

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
"Destination Earth: A Customized Approach to Sustainability"
"Why This New Standard is Going to change Hotel Energy Management Forever?"
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management