Editorial Board   

Ms. Knutson

Bonnie Knutson

Professor, The School of Hospitality Business/MSU

Bonnie J. Knutson is a professor in The School of Hospitality Business in the Broad College of Business at Michigan State University. Widely known as an authority on emerging lifestyle trends and innovative marketing strategies, she often consults with business leaders who want to understand and take advantage of changing consumer demands.

Dr. Knutson's work has been featured in publications such as The Wall Street Journal, USA Today, and on PBS and CNN. She has also had numerous articles appear in industry, business, and academic publications. With her wit and entertaining style, Dr. Knutson is a frequent speaker for executive education as well as business and industry meetings, workshops, and seminars.

She has been a featured presenter for the National Restaurant Association, the American Hotel & Motel Association, Meeting Professionals International, Club Managers Association of America, National Automated Merchandising Association, US Air Force, American Marketing Association, as well as financial, health care, automotive, and education organizations throughout the United States and abroad.

Dr. Knutson is also editor of the prestigious Journal of Hospitality & Leisure Marketing. Dr. Knutson has been awarded the Withrow Award for outstanding teaching and research as well as the prestigious Golden Key Teaching Excellence Award for continued outstanding instruction and dedication to students. She has also been named an Advertising Education Foundation Teacher-Scholar.

Dr. Knutson is currently on the Advisory Council of the Wharton Center for the Performing Arts, the Travel, Tourism and Recreation Resource Center, the National Michigan State University Alumni Association, and Curveware.

Ms. Knutson can be contacted at 517-353-9211 or drbonnie@msu.edu

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.