Editorial Board   

Mr. Farina

Philip Farina

CEO & Principal Security Consultant , Farina and Associates, Ltd.

Philip Farina, CPP is the CEO and Principal Security Consultant for the Farina and Associates, Ltd. companies. An analytical thinker who possesses over twenty years of in-depth industry specific knowledge and experience, Mr. Farina has been recognized as a pioneer and is regarded as one of the foremost advisors on hotel security, travel safety, executive protection and disaster preparedness. Mr. Farina is the Subject Matter Expert for the Hospitality, Entertainment and Tourism (HEaT) Security Council and holds a position as Assistant Regional Vice President of Special Projects for Region 13 of ASIS International (The most prestigious security organization in the world). He holds board certifications as a Certified Protection Professional (CPP) as well as Certified Lodging Security Director (CLSD). He is retained as a Special Security/Risk Advisor to law firms, family offices and risk control/insurance companies as well as affluent individuals, celebrities and private families. Mr. Farina is a member of the U.S. Department of State, Diplomatic Security Service - Overseas Security Advisory Council (OSAC) and a member of the Homeland Security Information Network (HSIN). Mr. Farina is the author of: Antiterrorism Careers (2nd Ed.) - The Ultimate Guide to Professional Employment Opportunities in Specialized Security Effective Strategies for Mastering Success on Linkedin.com - The Security Professional's Guide to Capitalizing on the World's Best Business Network. Mr. Farina has been featured in USA Today, NBC News, The Washington Post, U.S. News, Private Wealth Magazine, Cosmopolitan Magazine, Business Travel News, Fabulous Living, E-Turbo Travel News, AOL, MSNBC.com, Bloomberg.com, Yahoo.com, Processor.com, Quick Service Restaurants (QSR), Hotels Industry UK Magazine, Careerbuilder.com, HR Tools, Meetings and Conventions Magazine, MotorHome Magazine, Security Management Magazine, The Degree 360, Chicago Sun-Times, Police Magazine, Houston and Austin Family Magazines and other mediums. Mr. Farina can be contacted through Farina and Associates, Ltd. at www.farina-associates.com or via LinkedIn at www.linkedin.com/in/philipfarina

Mr. Farina can be contacted at 305-517-3664 or dir_ops@enterprisingsecurities.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.