Editorial Board   

Mr. Farina

Philip Farina

CEO & Principal Security Consultant , Farina and Associates, Ltd.

Philip Farina, CPP is the CEO and Principal Security Consultant for the Farina and Associates, Ltd. companies. An analytical thinker who possesses over twenty years of in-depth industry specific knowledge and experience, Mr. Farina has been recognized as a pioneer and is regarded as one of the foremost advisors on hotel security, travel safety, executive protection and disaster preparedness. Mr. Farina is the Subject Matter Expert for the Hospitality, Entertainment and Tourism (HEaT) Security Council and holds a position as Assistant Regional Vice President of Special Projects for Region 13 of ASIS International (The most prestigious security organization in the world). He holds board certifications as a Certified Protection Professional (CPP) as well as Certified Lodging Security Director (CLSD). He is retained as a Special Security/Risk Advisor to law firms, family offices and risk control/insurance companies as well as affluent individuals, celebrities and private families. Mr. Farina is a member of the U.S. Department of State, Diplomatic Security Service Overseas Security Advisory Council (OSAC) and a member of the Homeland Security Information Network (HSIN). Mr. Farina is the author of: Antiterrorism Careers (2nd Ed.) - The Ultimate Guide to Professional Employment Opportunities in Specialized Security Effective Strategies for Mastering Success on Linkedin.com - The Security Professional's Guide to Capitalizing on the World's Best Business Network. Mr. Farina has been featured in USA Today, NBC News, The Washington Post, U.S. News, Private Wealth Magazine, Cosmopolitan Magazine, Business Travel News, Fabulous Living, E-Turbo Travel News, AOL, MSNBC.com, Bloomberg.com, Yahoo.com, Processor.com, Quick Service Restaurants (QSR), Hotels Industry UK Magazine, Careerbuilder.com, HR Tools, Meetings and Conventions Magazine, MotorHome Magazine, Security Management Magazine, The Degree 360, Chicago Sun-Times, Police Magazine, Houston and Austin Family Magazines and other mediums. Mr. Farina can be contacted through Farina and Associates, Ltd. at www.farina-associates.com or via LinkedIn at www.linkedin.com/in/philipfarina

Mr. Farina can be contacted at 305-517-3664 or dir_ops@enterprisingsecurities.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.