Editorial Board   

Mr. Farina

Philip Farina

CEO & Principal Security Consultant , Farina and Associates, Ltd.

Philip Farina, CPP is the CEO and Principal Security Consultant for the Farina and Associates, Ltd. companies. An analytical thinker who possesses over twenty years of in-depth industry specific knowledge and experience, Mr. Farina has been recognized as a pioneer and is regarded as one of the foremost advisors on hotel security, travel safety, executive protection and disaster preparedness. Mr. Farina is the Subject Matter Expert for the Hospitality, Entertainment and Tourism (HEaT) Security Council and holds a position as Assistant Regional Vice President of Special Projects for Region 13 of ASIS International (The most prestigious security organization in the world). He holds board certifications as a Certified Protection Professional (CPP) as well as Certified Lodging Security Director (CLSD). He is retained as a Special Security/Risk Advisor to law firms, family offices and risk control/insurance companies as well as affluent individuals, celebrities and private families. Mr. Farina is a member of the U.S. Department of State, Diplomatic Security Service - Overseas Security Advisory Council (OSAC) and a member of the Homeland Security Information Network (HSIN). Mr. Farina is the author of: Antiterrorism Careers (2nd Ed.) - The Ultimate Guide to Professional Employment Opportunities in Specialized Security Effective Strategies for Mastering Success on Linkedin.com - The Security Professional's Guide to Capitalizing on the World's Best Business Network. Mr. Farina has been featured in USA Today, NBC News, The Washington Post, U.S. News, Private Wealth Magazine, Cosmopolitan Magazine, Business Travel News, Fabulous Living, E-Turbo Travel News, AOL, MSNBC.com, Bloomberg.com, Yahoo.com, Processor.com, Quick Service Restaurants (QSR), Hotels Industry UK Magazine, Careerbuilder.com, HR Tools, Meetings and Conventions Magazine, MotorHome Magazine, Security Management Magazine, The Degree 360, Chicago Sun-Times, Police Magazine, Houston and Austin Family Magazines and other mediums. Mr. Farina can be contacted through Farina and Associates, Ltd. at www.farina-associates.com or via LinkedIn at www.linkedin.com/in/philipfarina

Mr. Farina can be contacted at 305-517-3664 or dir_ops@enterprisingsecurities.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.