Editorial Board   

Ms. Ola

Junvi Ola

Principal, Hospitality Content Studio

Junvi Ola is an industry speaker and leading hospitality copywriter who produces riveting marketing copy for hotels, resorts, and destination management organizations across the globe. She also teaches hospitality sales professionals how to market to modern meeting planners via her articles for Cvent's Hospitality, Hotel and Group Business Blog. Previous articles include: What It Really Means to Build Relationships With Planners, 9 Marketing Tasks You Should Always Be Doing to Reel in Group Business, and *Marketing Your Hotel on LinkedIn: What Works and What Doesn't. She's lauded for her fresh and vivacious speaking style and has presented to hotel marketing and sales professionals across the US, including at the Digital Travel Summit in Las Vegas, Illinois Hotel Lodging Association, HSMAI - Los Angeles, and for TripAdvisor's Social Media & Storytelling for Hotels webinar. Her most popular presentation, How to Win the Hearts and Wallets of Millennial Travelers, showcases marketing strategies that hotels can implement immediately to engage and appeal to Gen Y guests and meeting planners. From a historic hotel in Puerto Rico to a mountain retreat in the Canadian Rockies, Ms. Ola and her team of travel writers have crafted wanderlust-inducing marketing copy for hotel and resort clients all over the world. Her clients include Viceroy Hotels and Resorts, Vail Resorts, Marriott Amman Jordan, Eau Palm Beach Resort & Spa, Montage Deer Valley, San Diego Tourism Authority, OLS Hotels & Resorts, Chesapeake Hospitality, Salamander Resort & Spa, and Grand Golf Resorts of Florida. Ms. Ola's background includes several years in destination marketing at the San Diego Tourism Authority, copywriting for hotel management and marketing agencies, and a decade of creating content for print, TV, radio and the Web.

Ms. Ola can be contacted at 619-517-3562 or junvi@hospitalitycontentstudio.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.