Editorial Board   Guest Author

Mr. Mustarde

James Mustarde

Marketing Director, Twisted Pair Solutions

James Mustarde is the Marketing Director for Twisted Pair Solutions, the leader in critical communications applications for commercial, public sector and defense organizations worldwide. Mr. Mustarde currently manages Twisted Pair's flagship WAVE software which empowers mobile workforces worldwide by delivering secure, real-time collaboration anywhere on any device. WAVE delivers voice, video, location, presence and other forms of data throughout a variety of industries including retail, manufacturing, hospitality, construction, utilities and aviation, among others. Most recently, Mr. Mustarde is helping to launch WAVE Connections, a next generation push-to-talk cloud-based service that instantly connects teams of mobile workers using smartphones, tablets and PCs. With WAVE Connections, users can push-to-talk with almost any other device over any 3G/4G or WiFi network for instant, reliable and secure voice communications. As Marketing Director, Mr. Mustarde manages the company's communication and visibility across sales channels. An IP network and computer software industry veteran, Mr. Mustarde has been published across enterprise and vertical trade publications and writes on the benefits of secure and interoperable software-based unified communications for mobile workforces, including features in NetworkWorld, GigaOm, PowerGrid, Utility Products, Emergency Management, Urgent Communications and MissionCritical Communications. Mr. Mustarde has spoken at several key industry conferences including IWCE 2011, helping audiences extend their networks, better leverage existing investments and unify their communications operations. He served as VP of Sales and Marketing for Allied Telesis for a decade prior to joining Twisted Pair. He graduated from City University in Great Britain.

Mr. Mustarde can be contacted at 206-442-2101 or james.mustarde@twistpair.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.