Editorial Board   Guest Author

Mr. Speranza

Frank Speranza

President, Hospitality Talent Scouts Executive Search

Frank Speranza is President of New York City based Hospitality Talent Scouts Executive Search. In 2005, Mr. Speranza, then Vice President of Operations with Interstate Hotels and Resorts, announced his plans to leave Interstate after 10 years to start Hospitality Talent Scouts, Inc. (HTS). Mr. Speranza credits his successful hospitality career with his ability to hire the right people for the right positions at the right time. His belief that there is a tremendous need for a timely, cost-effective source of talented, qualified people in the hospitality industry, and a lack of qualified people to provide this source, inspired him to launch HTS. Mr. Speranza began his 10-year career with Interstate as General Manager of the Somerset Marriott in Somerset, New Jersey. He originally joined Interstate with MeriStar Hotels & Resorts, which merged with Interstate Hotels in 2002. Mr. Speranza spent the last 5 years of his career with Interstate as an Operational Vice President, overseeing portfolios of branded and upscale independent hotels, including those in Toronto, New York City, Washington, D.C., Orlando, and other major U.S. cities. His portfolio sizes ranged from 15 to 26 hotels each. In his span of time with Interstate, he was affiliated with 70 different hotels in 30 different markets. Prior to joining Interstate Hotels & Resorts, Mr. Speranza spent 10 years directly working in New York City hotels. His positions included General Manager of The Kimberly Suites Hotel, Resident Manager of Hilton’s Waldorf=Astoria Hotel, Opening Executive Assistant General Manager of The Macklowe Hotel and Conference Center, now known as The Millennium Broadway Hotel and Conference Center, and Rooms Division Manager of Hilton International’s New York Vista Hotel at The World Trade Center, later known as The Marriott World Trade Center before its destruction in 2001. Please visit http://www.hospitalitytalentscouts.com for more information.

Mr. Speranza can be contacted at 212-564-3334 or fms@hospitalitytalentscouts.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.