Editorial Board   Guest Author

Mr. Ronson

Terence Ronson

Managing Director, Pertlink Ltd.

Terence Ronson began his hospitality career over thirty years ago as a Chef, and has held various management positions with prominent hotels, both in England and Asia. Between 1996 and 2000 Terence was the Asia Operations Director for Hotel Information System (HIS) a leading technology supplier to the hospitality industry, based in Hong Kong. In fact, Mr. Ronson has had exposure to Asia since 1975 when he worked as an Assistant Manager at the Hong Kong Hilton. Since 20010, when Mr. Ronson started Pertlink in Hong Kong – a Hospitality Consulting firm specializing in IT, he’s been interviewed on CNN’s eBizasia programme, and at one time, was the Technology Editor for HOTEL Asia Pacific magazine where he contributed a regular column on the effective use of Technology in Hotels. Since then, he has authored numerous industry related articles that regularly appear on hospitality related web sites. Mr. Ronson is a regular speaker and organizer of Hotel TECH conferences in the region, and this year will Chair events in Bangkok, Shanghai and Singapore. In 2013 he’s scheduled to Chair the AHTEC@HOFEX event that will take place during May, in Hong Kong. Mr. Ronson also sits on various Advisory Boards such as for HITEC, HOFEX and IHIF. Mr. Ronson moderates an online discussion group for in-room technology at: www.wiwih.com and also authored the very popular and helpful “Do’s and Don’ts of Hospitality Technology”. He also finds time to run an active Hotel Technology Blog. Professional affiliations include membership of the Hospitality Financial Technology Professionals (USA), the Hotel Catering Institute Management Association (UK), HTNG – Hotel Technology Next Generation, and is also a proud Member of the Institute of Hospitality Consultants. Mr. Ronson is enrolled in the Professor for a Day programme at the HK Polytechnic University where he holds a Visiting Lecturer Position as well as participating in their Mentor programme. Currently involved in numerous regional projects, Pertlink has recently affiliated itself with the MDIS – Management Development Institute of Singapore to provide various Hospitality related training courses.

Mr. Ronson can be contacted at +852 9468 0848 or terence@pertlink.net

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.