Editorial Board

Ms. Stevens

Ashley Stevens

Director of Client Services, Blue Magnet Interactive

After receiving a Bachelor of Arts in Communication, Advertising and Promotions from a small school in Ohio, Ashley Stevens moved to Chicago to make her stake in online marketing. Ms. Stevens' background ranges from promotions and event planning for nonprofit organizations to creating innovative online marketing strategies for Blue Magnet Interactive’s hotel clients. She conquered the world of account management as an Internet Marketing Manager and quickly became the team leader, working with high-level clients and ensuring her team stays proactive and provides the best service to BMI’s clients. If you have an online marketing issue and don’t know where to start, Ashley Stevens is your woman.

Ms. Stevens can be contacted at 312-226-7683 or ashley.stevens@bluemagnetinteractive.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.