Editorial Board   

Mr. Narasimhan

S. Lakshmi Narasimhan

Founder, Ignite Insight LLC

S Lakshmi Narasimhan is the Founder of Ignite Insight LLC a New York City based consultancy, which specializes in Group Executive Training, Coaching and Consulting.

Prior to founding his company, Mr. Narasimhan was the Vice President Finance of an award winning Hong Kong headquartered luxury hotel chain - Shangri-La Hotels & Resorts. He has more than 25 years of experience in the hospitality industry (14 of them in a senior corporate level) and has held diverse portfolios from a hotel Financial Controller to a group level Human Resources position, head of Corporate Internal Audit and head of Corporate Financial Systems. His career is epitomized by new and challenging roles.

Mr. Narasimhan has designed and developed a series of 2-Day Finance Courses amongst which the two signature offerings are titled “Optimizing Hotel Profits” for senior Hotel and Resident Managers and “Restaurant Profits A la Carte” for Food and Beverage Directors and Executive Chefs in the hospitality industry, which he delivers personally. The unique aspects of the course presentations are: jargon free, simplified financial concepts, use of visual teaching methods through color, shapes and movement to reinforce and cement learning, practical exercises in budgeting and financial analysis and many more.

Mr. Narasimhan teaches graduate as well as undergraduate courses during the Spring and Fall semesters as an adjunct faculty member at the New York University, Tisch Center for Hospitality & Tourism. Courses include hospitality finance, financial management, business development, rooms division management and investment analysis and financing.

Mr. Narasimhan is a prolific writer having his own blog while also contributing to prestigious third party blogs. He published his first book: "Discover the Genius in the Mirror - You are an Einstein waiting to be discovered" - an exercise book on how to discover your own genius through introspection. It is available online on Amazon and other literary outlets.

Please visit http://www.ignite-insight.biz for more information.

Mr. Narasimhan can be contacted at 201-253-5000 or narasimhan@ignite-insight.biz

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.