Editorial Board   

Mr. Tess

John Tess

President & CEO, Heritage Consulting Group

John Tess started Heritage in 1982 when the historic preservation field was still in its infancy. Mr. Tess was working at the Oregon State Historic Preservation Office, responsible for reviewing HTC applications. He saw that developers and architects were submitting applications where they clearly did not understand the program rules, and also did not put their projects in a favorable light.

Mr. Tess believed that, with proper guidance, applicants could secure NPS approvals quicker, achieve an overall better project and, by being efficient, be more profitable. These were the guiding principles he used to form Heritage. With the firm based in Portland, Mr. Tess quickly established a reputation as a tenacious advocate for his clients.

By the 1990s, Heritage dominated historic preservation work in Oregon and Mr. Tess actively pursued HTC work across the country. Heritage secured projects in San Francisco, Seattle, Chicago, Washington, D.C., Miami Beach and other major metropolitan areas. Many of the projects were historic boutique hotels, only then becoming popular.

As with Portland clients, national clients appreciated Mr. Tess's tenacity, creativity and advocacy. One of the few tax credit consultants whose roots go back to the beginning, Mr. Tess is well regarded as a voice for the private developer in the continuing public debate on how to create better HTC program. It was for this perspective that he was asked by Presidential First Lady, Laura Bush, to participate in Preserve America, a national summit to review historic preservation in the United States, and to offer strategic direction moving forward in the 21st century.

In addition to frequently speaking at conferences for both public and private sectors, he also has a regular column in Novogradac's Journal of Tax Credits. Mr. Tess is a board member of Preservation Action, the National Housing and Rehabilitation Association and an active participant in the Historic Tax Credit Coalition, sitting on their Historic Preservation Committee.

Over the years, he has sat on many Governor-appointed boards, appointed by Governor Theodore Kulongoski to Oregon's Task Force on Historic Property, and was elected its Chair. He currently serves as a Governor-appointed board member of the Oregon Cultural Trust.

Mr. Tess can be contacted at 503-228-0272 or jmtess@heritage-consulting.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.