Editorial Board   

Mr. Van

Steve Van

President & CEO, Prism Hotels

Steve Van, President and CEO of Prism Hotels & Resorts, founded the Dallas-based company in 1983 and continues to lead the company on its mission to have The Most Satisfied Owners. A prominent speaker and sought-after expert in the hospitality industry, Mr. Van was recognized by Hotel Business Magazine as one of the trade's “People of 2012.” In the past few years Mr. Van has focused his teams' efforts on going from Good to Great with the primary focus on operational excellence. Prism's current successes include managing the largest Hyatt Regency franchise, the 580 room Hyatt Regency LAX, the 420 room Hilton El Conquistador Resort in Tucson, the historic 300 room Hilton Baton Rouge Capital Center, the 1,000,000 square feet and 600 room state-of-the-art Las Vegas Training Center for the United Brotherhood of Carpenters and the award-winning Embassy Suites Medical Center in Oklahoma City among many others. Mr. Van currently serves on a number of industry boards including the Hilton Doubletree Hotel Owner's Advisory Council and served on the Starwood Hotels Owner's Advisory Council for creation of Aloft Hotels. Mr. Van earned his bachelor's degree from The University of Texas, attended The University of Texas Law School and was admitted to the State Bar of Texas. He has served as the Assistant Attorney General of Texas and as a Director of the Texas Turnpike Authority. Since 2008 he has been a Founding Director of AHMSA, a nonprofit based in Bogota, Columbia to teach internal refugees entrepreneurial skills to lift their families out of poverty. AHMSA is now supported by the Bill and Melinda Gates Foundation along with the United Nations. Mr. Van was the youngest Director of NATO's US Arm, the Atlantic Treaty Assembly, and was presented with the Vincentian Ethics Scholar Award in 2006 in recognition of his valuable contributions in fostering business ethics research. Mr. Van is also the co-founder of the Texas Lyceum Association.

Mr. Van can be contacted at 214-257-1011 or steve.van@prismhotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.