Editorial Board   Guest Author

Mr. Bedner

Michael Bedner

Chairman & CEO, Hirsch Bedner Associates

As Chairman and CEO of Hirsch Bedner Associates, Michael Bedner leads the largest, hospitality design firm in the world. In 1964, Mr. Bedner and his partner, Howard Hirsch, revolutionized hospitality design by creating a totally new professional discipline. Throughout his career, Mr. Bedner has expanded the discipline into a functional art form that continues to evolve. His vision and creative energy provide inspiration to the entire industry and his design influence can be seen in hundreds of the finest hotels throughout the world. Mr. Bedner's combination of traditional training and over 40 years of international hands-on experience have provided him with a singular understanding of the cultural, programmatic and financial aspects of a variety of projects. This understanding makes him uniquely qualified as a consultant for virtually every aspect of the hospitality business, from conceptual planning to budgeting and installation. Beyond directing twelve offices worldwide with a staff of over 450 professionals, Mr. Bedner has continued to create his own innovative, distinctive designs. Throughout his career, Michael Bedner has remained committed to the three principles on which he and Howard Hirsch based the business: to have fun, learn and grow from every experience and to produce the best design possible for each project.

Mr. Bedner can be contacted at 310-829-9087 or MichaelB@HBAdesign.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.