Editorial Board   Guest Author

Mr. Adams

Skip Adams

Director of Food & Beverage, Windsor Court Hotel

Skip Adams is not your average Food & Beverage Director. Skip’s unique style and zest for life are transferred into everything he has accomplished and envisioned for the bright future of the Windsor Court Hotel. Mr. Adams was born and raised by a family of farmers in Hoschton, Georgia and moved to New Orleans to work for the Windsor Court after many years of cherishing the city from afar. Mr. Adams is responsible for maintaining the premier level of service in all of the Windsor Court Hotel’s food and beverage outlets, including The Grill Room, the Polo Club Lounge, Le Salon, suite service and all banquet, special event and catering facilities. He oversees over 150 employees. Mr. Adams has worked in food and beverage management for over 10 years. Prior to joining the Windsor Court, he worked for Noble Investments in Atlanta and Raleigh as a Food and Beverage Director for multiple hotels and restaurants. Before that he honed his skills at Chateau Elan Winery and Resort right outside of Atlanta. He has also owned a portion of a farm in Georgia known as Serenity Farms where he harvested silver queen corn that was sold to local restaurants and farmer’s markets. “Locally grown produce has always been important to my family as both food source as well as economic provider. My family history in Georgia agriculture started with King Cotton and never diminished. I try to preserve some of my heritage and love of the south through my own practices,” he said. In his free time, Mr. Adams practices urban farming in the historic Treme neighborhood. He harvests seasonal herbs, spices, fruits and vegetables that he uses both for home cooking and sharing with his friends and neighbors. Mr. Adams also sponsors the Museum of the American Cocktail through the Windsor Court Hotel. His profession often translates into a pastime as he is often found brewing his own beer or scouring the city for the next pearl of information regarding the history of cocktail or beer culture in New Orleans.

Mr. Adams can be contacted at 504-596-4623 or Sadams@windsorcourthotel.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.