Editorial Board   Guest Author

Mr. Adams

Skip Adams

Director of Food & Beverage, Windsor Court Hotel

Skip Adams is not your average Food & Beverage Director. Skip's unique style and zest for life are transferred into everything he has accomplished and envisioned for the bright future of the Windsor Court Hotel. Mr. Adams was born and raised by a family of farmers in Hoschton, Georgia and moved to New Orleans to work for the Windsor Court after many years of cherishing the city from afar. Mr. Adams is responsible for maintaining the premier level of service in all of the Windsor Court Hotel's food and beverage outlets, including The Grill Room, the Polo Club Lounge, Le Salon, suite service and all banquet, special event and catering facilities. He oversees over 150 employees. Mr. Adams has worked in food and beverage management for over 10 years. Prior to joining the Windsor Court, he worked for Noble Investments in Atlanta and Raleigh as a Food and Beverage Director for multiple hotels and restaurants. Before that he honed his skills at Chateau Elan Winery and Resort right outside of Atlanta. He has also owned a portion of a farm in Georgia known as Serenity Farms where he harvested silver queen corn that was sold to local restaurants and farmer's markets. “Locally grown produce has always been important to my family as both food source as well as economic provider. My family history in Georgia agriculture started with King Cotton and never diminished. I try to preserve some of my heritage and love of the south through my own practices,” he said. In his free time, Mr. Adams practices urban farming in the historic Treme neighborhood. He harvests seasonal herbs, spices, fruits and vegetables that he uses both for home cooking and sharing with his friends and neighbors. Mr. Adams also sponsors the Museum of the American Cocktail through the Windsor Court Hotel. His profession often translates into a pastime as he is often found brewing his own beer or scouring the city for the next pearl of information regarding the history of cocktail or beer culture in New Orleans.

Mr. Adams can be contacted at 504-596-4623 or Sadams@windsorcourthotel.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.