Editorial Board   Guest Author

Mr. Wolf

C. David Wolf

Executive Chef, The Blackwell Inn & Conference Center

C. David Wolf CEC, AAC is an American Culinary Federation Certified Executive Chef for The Blackwell Inn and Conference Center, a highly respected Summit luxury hotel catering to upscale transient executive education guests and the discerning business traveler. The Blackwell Inn has been positioned number one in the city of Columbus for annual guest room occupancy year over year. Chef Wolf's interest in cooking began at age 14 where he helped to prepare traditional Italian cuisine in his grandmother's kitchen. His first restaurant position at age 16 launched his lifelong career in culinary arts. Previous to Chef Wolf's position with the Blackwell he was Executive Chef with the Global Hyatt Hotel Corporation for 23 years holding positions at the Hyatt Regency, Hyatt on Capitol Square and Hyatt's luxury brand at the Park Hyatt Philadelphia at the Bellevue, registered as a National Historic Landmark. Chef Wolf has prior restaurant positions throughout Columbus and in Cincinnati Ohio. Chef Wolf's education took place at La Varenne Ecole d'Cuisine, Paris France, The International School of Confectionery Arts, The Culinary Institute of America, St. Helena, and The Greenbrier, White Sulfur Springs, West Virginia. He is a member of The American Culinary Federation, World Association of Cooks, the James Beard Foundation and the esteemed Commanderie des Costes du Rhone. Locally, Chef Wolf holds a seat on the Columbus State Community College Advisory Board. He is the Columbus Chapter Chairman of the American Culinary Federation Apprenticeship Committee and is serving a four-year term as Vice President Columbus Chapter American Culinary Federation. March 2008 Chef Wolf received the prestigious Presidential Medallion for years of committed dedication to the American Culinary federation and training of apprentices in culinary arts. In May 2008, he participated in a-hands on continued education culinary tour of Sicily, Italy from east coast to west with a keen focus on the “slow food” movement. Upon his return was honored with the American Culinary Federation Columbus Chapter 2008 Chef of the year award. In August of 2010 Chef Wolf was inducted in the American Culinary Federations' American Academy of Chefs, a prestigious honor society, hall of fame for the peer-respected colleagues in the food service industry today. In April 2012, Chef Wolf received recognition for Chef Professionalism from the American Culinary Federation representing the Northeast Region.

Mr. Wolf can be contacted at 614-535-7803 or wolf.522@osu.edu

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.