Editorial Board   

Mr. Hill

Roger G. Hill

Chief Executive Officer & Chairman, The Gettys Group Inc.

Roger G. Hill II is CEO & Chairman of Gettys, a leading hospitality design, procurement and development firm he co-founded in 1988. A respected hospitality industry veteran, his expertise and influence have helped place Gettys among the most recognized and published firms in the hospitality design industry. One of the vanguards of a “beautiful design is good business,” philosophy in the hospitality design industry, Roger has led Gettys through over two decades of growth by continually raising the bar. First, he changed the business model of a hospitality design firm by adding an in-house procurement department and later, by creating a property development arm at Gettys. Today, Gettys is an industry leader, known for offering a turn-key development-design-procurement formula to hoteliers but also for consistently creating hotels that deliver profits. Most recently, Roger and his team have pursued global growth with offices in Hong Kong and Dubai. Roger is frequently called upon by hospitality and business industry publications to provide insight into the redevelopment, renovation, and repositioning of hotels and is repeatedly quoted by national media outlets. His role as CEO also includes the strategy and analysis for Gettys' development efforts, including the acquisition and repositioning of assets throughout the United States. Roger's achievements earned him Hospitality Design magazine's prestigious Platinum Circle Award, recognizing exceptional achievement in the hospitality design industry. A graduate of Cornell University, School of Hotel Administration, Roger is a member of the Urban Land Institute, International Society for Hospitality Consultants, and the Young President's Organization.He also serves as a board member of the Lincoln Park Zoo and is past president and past trustee of the Auxiliary Board for the Art Institute of Chicago. Additionally, he has served as an appointed delegate for the White House Conference on Small Business.

Mr. Hill can be contacted at 312-836-1111 or info@gettys.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.