Editorial Board   Guest Author

Mr. Gelfand

James Gelfand

Director of Sales & Marketing, Turnberry Isle Miami

James Gelfand is Director of Sales & Marketing for Turnberry Isle Miami, with over 30 years of industry experience; he is responsible for overseeing the strategic direction of sales for the 408-room resort. As Director of Sales & Marketing he is involved in developing new business opportunities and working directly with all revenue generating departments. He has been instrumental in driving innovative programming and tasked with upholding and enhancing the property’s longstanding legacy in southern Florida. Prior to assuming his new role with Turnberry Isle Miami, Mr. Gelfand held the Director of Sales & Marketing position at The Westin Copley Place, where he was influential in the property’s transition to becoming part of Starwood Hotels of Boston’s Metro Market Sales Force. He guided and directed revenue management and hotel performance at the property to achieve a dramatic increase in sales and stable revenue growth. Mr. Gelfand’s 11-year career with Starwood Resorts and Hotels also includes serving as Director of Sales at both The Westin Diplomat Resort and Spa in Hollywood, Fla., and The Walt Disney World Swan and Dolphin Resort in Orlando, Fla. He also served as Vice President of Sales, Marketing and Revenue Development at the prestigious PGA National Resort & Spa. During his time at the resort he was the key architect in rebranding and reintroducing the resort to both local and national markets through integrated marketing and advertising initiatives. Mr. Gelfand assisted with creating new sales deployment territories and enhanced sales across multiple facets of the resort. Mr. Gelfand graduated from Georgia State University with a degree in Hotel/Restaurant and Travel Management.

Mr. Gelfand can be contacted at 786-279-6521 or jgelfand@turnberryislemiami.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.