Editorial Board   Guest Author

Ms. Kasner

Sara-Ann Kasner

Owner, Concierge Services by Sara-ann LLC

Sara-ann Kasner has provided corporate concierge services for multiple Class A office towers throughout the Minneapolis-St. Paul area for over 25 years.  In 2017, Ms. Kasner established "Concierge Services by Sara-ann LLC."

An award-winning professional, Ms. Kasner is devoted to the Concierge profession.  As Founder and CEO of the National Concierge Organization she has traveled the world speaking to hospitality groups about the Concierge industry.   Her passion is helping others understand the unlimited resources and value of a successful career as a Concierge professional.

After accepting a position as a corporate Concierge, Ms. Kasner sought out others in the corporate Concierge profession throughout Minnesota and the United States to enhance services provided to her clientele.  From 1993-1998 Ms. Kasner served as President of the Twin Cities Concierge Association.

In 1998, Ms. Kasner founded the National Concierge Association (NCA), a world-class international networking organization with members throughout the US and Canada.   Ms. Kasner continues to serve as Chief Executive Officer (CEO) and official spokesperson.  Ms. Kasner oversees every aspect of the organization and has been instrumental in creating the National Concierge Association accreditation and recognition programs: NCA Concierge Certification, NCA Accredited Associate, and NCA Endorsed Partner as well as the NCA National Awards.  Philanthropically Ms. Kasner encourages NCA partnerships with such causes as St. Jude's Medical, the American Cancer Society and the Tubman Center to name a few of the organizations currently aligned with the National Concierge Association.     

Ms. Kasner is regarded an expert on Concierge services and frequently quoted in the Wall Street Journal, the Japan Times, Entrepreneur Magazine, Money Magazine, and "O" (Oprah Winfrey magazine) and USA Today.   Ms. Kasner has also been a frequent guest on RM World of Travel featured on national radio program with Robert & Mary Carey and Rudy Maxa, speaking on the topic of Global Concierge services.     

Please visit http://www.conciergeservicesbysaraann.com for more information.

Ms. Kasner can be contacted at +1 612-834-7295 or saraann@conciergeservicesbysaraann.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.