Editorial Board   

Mr. Roedel, III

Fred B. Roedel, III

Partner & Managing Member, Roedel Companies, LLC

Mr. Fred Roedel is a Manager of Roedel Companies, LLC along with his brother David. He shares the responsibility of developing and implementing the annual strategic plan of Roedel Companies. He also shares the responsibility of approving the final design, budget and timeline of any asset developed. Mr. Roedel is President of ROK Builders, LLC, the wholly-owned Construction Management subsidiary of Roedel Companies. In this capacity he is responsible for developing the strategic and annual plans of ROK Builders. A prime responsibility of ROK Builders is developing outside third party major maintenance, renovation and new development business and maintaining the entity as a profitable subsidiary of Roedel Companies. Mr. Roedel's areas of expertise include structuring and sourcing private debt and equity, real estate development and construction management. He received his Masters of Business Administration from Wake Forest University and a Bachelor of Science degree from Norwich University. Outside of his efforts with Roedel Companies, Mr. Roedel is involved with several organizations. He currently serves on the Board of Directors of the Boys & Girls Club of Greater Nashua, is Chairman of the Daniel Webster Council's State of NH Friends of Scouting campaign and is on the Board of Directors of the Partridge Society at Norwich University. He previously served on the Board of Directors of the United States Rugby Football Union and was President of the New England Rugby Football Union for over 15 years.

Mr. Roedel, III can be contacted at 603-654-2040 ext. 105 or FredRoedel@roedelcompanies.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.