Editorial Board

Mr. Flack

Andrew Flack

Vice President Global Brand Marketing, Hilton Hotels

Andrew Flack is Vice President - Global Brand Marketing for Hilton Hotels & Resorts and has oversight of all Hilton brand marketing strategies and functions worldwide. Those functional areas include advertising, visual identity, public relations, strategic partnerships and brand promotions for the leisure and business segments, as well as hotel online tools and resources. A 20-year hotel industry veteran, Mr. Flack was previously Vice President Sales and Marketing - Hilton Asia Pacific, where he created a new marketing organization in support of our emerging growth markets and extended Hilton's global sales network into new countries such as India and Korea. Previous assignments for Hilton have taken Flack to Europe and Australia. As Regional Director of Business Development for Australasia, Flack was responsible for all revenue generating activities across Hilton's portfolio in the region and part of the team that re-built and re-launched Hilton Sydney. During this period, the Hilton brand in Australia moved from fourth to first in the BDRC hotel brand rankings, a position that it retains to this day. Mr. Flack's earlier career included seven years as a general manager. His management of Hilton properties includes leadership of Parmelia Hilton Perth, Hilton Sydney and Hilton Swindon. Flack also worked in management positions at six additional hotels in the United Kingdom. Born in Malta, Mr. Flack is a dual citizen of Britain and Australia and holds an MBA from the Australian Graduate School of Management. He and his wife have two daughters and reside in Northern Virginia.

Mr. Flack can be contacted at 703-883-5799 or andrew.flack@hilton.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.