Editorial Board   Guest Author

Ms. McDargh

Eileen McDargh

Chief Energy Officer, The Resiliency Group

Since 1980, Eileen McDargh has helped organizations and individuals transform the life of their business and the business of their life through conversations that matter and connections that count. She has become known as a master facilitator, an award- winning author, and an internationally recognized keynoter and executive coach.

She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Her programs are content rich, interactive, provocative and playful—even downright hilarious.

In 2018, Global Gurus International, a British-based provider of resources for leadership, communication and sales training, also ranked her 3rd as one of the World's Top 30 Communication Professionals following a global survey of 22,000 business professionals.

She has authored seven books including,  Work for a Living & Still Be Free to Live, Talk Ain't Cheap—It's Priceless, Gifts from the Mountain-Simple Truths for Life's Complexities, My Get Up and Go Got Up & Went, Your Resiliency GPS: A Guide for Growing through Work Life

As a business author and commentator, she has appeared on network news, on radio programs and in business journals and in major metropolitan newspapers. Ms. McDargh is a certified speaking professional (CSP) and her election into the CPAE Speaker Hall of Fame places her among the top 3% of speakers in the United States.

Please visit http://www.theresiliencygroup.com for more information.

Ms. McDargh can be contacted at 949-496-8640 or eileen@eileenmcdargh.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.