Editorial Board   Guest Author

Mr. McGuinness

Brian McGuinness

Senior Vice President, Specialty Select Brands, Starwood Hotels & Resorts Worldwide

Brian McGuinness is the Senior Vice President of Starwood’s Specialty Select brands, including the Aloft, Element and Four Points by Sheraton brands. McGuinness is responsible for development, strategic and creative direction, and overall performance of each of Starwood’s select-serve lifestyle brands. Mr. McGuinness leads an integrated team, charged with ensuring the successful global launch of Starwood’s first new brand introduction, Aloft Hotels, since the 1999 premiere of W Hotels; establishing Starwood’s new green trailblazer, Element Hotels, as the extended-stay category leader and Starwood’s green innovation lab; and re-launching the newly reinvented Four Points by Sheraton brand. Mr. McGuinness began his career with Starwood in 1997. His tenure started at the Sheraton Boston Hotel and Towers as Towers Manager, later transitioning to Reservations and Revenue Management Director. Successfully advancing through his hotel career, he was eventually tapped by Starwood corporate to roll-out a new property management technology platform and joined the creative team to launch the highly successful Starwood Preferred Guest Program. Continuing in marketing, he created the Global Marketing Operations group where he oversaw the execution of marketing programs globally. In 2002, furthering his entrepreneurial desires, Mr. McGuinness left Starwood to personally oversee the restoration of a charming bed and breakfast located on Cape Cod. After the successful completion of the restoration, Mr. McGuinness returned to Starwood’s Manhattan-based offices to take on the challenge of leading one of the most exciting brand introductions in the hotel industry’s history - Aloft Hotels. He relocated to Starwood’s corporate headquarters in White Plains, NY in 2007 to lead the launch of both Aloft and Element Hotels worldwide, and has recently taken the reins on the Four Points by Sheraton brand. Mr. McGuinness grew up in New England, the youngest of seven children. His passion for the hospitality business started at a young age during annual international trips with his family to everywhere from Canada to Europe.

Mr. McGuinness can be contacted at 914-640-8100 or brian.mcguinness@starwoodhotels.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.