Editorial Board

Ms. Lepp

Julie Lepp

Director of Marketing, White Oaks Resort

Julie Lepp has worked in the hospitality industry for just over 20 years and is currently the Director of Marketing at White Oaks Resort and Spa, in Niagara-on-the-Lake, Ontario Canada. In her role, she oversees the marketing for the entire property including a world class conference center, luxury hotel, two restaurant properties, a private fitness and racquet club and the largest spa in Ontario. In her previous role as Marketing Manager at White Oaks Resort, Ms. Lepp was responsible for starting the social media platforms to communicate to hotel, club and most recently the wedding market for the resort. White Oaks now enjoys a presence on Facebook, twitter, youtube, pinterest, and has an active blog covering all aspects of the brand’s available expertise from fitness to conferencing. As well as bringing social media to White Oaks, Ms. Lepp and her onsite team of designers and fitness experts produce WO Magazine, a twice yearly publication which brings healthy living and lifestyle information to 50, 000 Niagara region homes.

Ms. Lepp can be contacted at 905-704-5638 or jlepp@whiteoaksresort.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.