Editorial Board   Guest Author

Ms. Lepp

Julie Lepp

Director of Marketing, White Oaks Resort

Julie Lepp has worked in the hospitality industry for just over 20 years and is currently the Director of Marketing at White Oaks Resort and Spa, in Niagara-on-the-Lake, Ontario Canada. In her role, she oversees the marketing for the entire property including a world class conference center, luxury hotel, two restaurant properties, a private fitness and racquet club and the largest spa in Ontario. In her previous role as Marketing Manager at White Oaks Resort, Ms. Lepp was responsible for starting the social media platforms to communicate to hotel, club and most recently the wedding market for the resort. White Oaks now enjoys a presence on Facebook, twitter, youtube, pinterest, and has an active blog covering all aspects of the brand's available expertise from fitness to conferencing. As well as bringing social media to White Oaks, Ms. Lepp and her onsite team of designers and fitness experts produce WO Magazine, a twice yearly publication which brings healthy living and lifestyle information to 50,000 Niagara region homes.

Ms. Lepp can be contacted at 905-704-5638 or jlepp@whiteoaksresort.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.