Editorial Board   Guest Author

Mr. Ferrara

Clifford Ferrara

Executive Vice President of Sales & Revenue Generation, Chesapeake Hospitality

Clifford Ferrara is an industry veteran with more than 27 years of experience in the hotel business. Mr. Ferrara was promoted from Chesapeake's senior vice president of sales, marketing and revenue management to executive vice president sales and revenue generation in 2017.

Chesapeake Hospitality is a leading third-party hotel management company with a proven track record of outstanding financial performance. They offer private equity, institutional and individual hotel investors and owners of full-service hotels a unique opportunity to experience what's possible with a results-driven hotel management partner.

As Chesapeake's executive vice president sales and revenue generation, Mr. Ferrara continues the daily management and oversight of advertising, direct sales, catering, e-commerce and digital marketing, and revenue management strategies for the company's expansive portfolio of hotels nationally.

In his role, he also serves as part of the leadership team driving strategic decisions impacting the company's continued growth as one of the most recognized third party hotel management companies in the country today.

Mr. Ferrara is an enthusiastic leader who has developed a successful track record of meaningful accomplishments throughout his career with Chesapeake. With the company for more than 17 years,  he has served in various positions at the property level, including the Crowne Plaza Hollywood Beach in Hollywood, Florida, where he was pre-opening and post-opening general manager, as well as the 259-room Crown Plaza Houston Downtown in Houston, Texas where he served as general manager.

Mr. Ferrara began his career with Chesapeake Hospitality as director of sales and marketing at the Hilton in Jacksonville, Florida. He earned a Bachelor of Arts in English Literature from Hampden-Sydney College.

Please visit http://www.chesapeakehospitality.com for more information.

Mr. Ferrara can be contacted at +1 301-474-3307 or cferrara@chesapeakehospitality.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.