Editorial Board   

Dr. Kitterlin, Ph.D.

Miranda Kitterlin, Ph.D.

Associate Professor, Chaplin School of Hospitality & Tourism Management, FIU

Dr. Miranda Kitterlin is an Associate Professor in the Chaplin School of Hospitality and Tourism Management at Florida International University, where she teaches graduate level Hospitality Management courses. She received her doctoral degree in May of 2010 in Hospitality Administration from the University of Nevada, Las Vegas.

Dr. Kitterlin holds a Master's degree in Human Resources and a Bachelor's degree in Hotel, Restaurant and Tourism Management from the University of Louisiana, Lafayette.

Prior to beginning a career in academia, Dr. Kitterlin worked for 11 years in the lodging and food & beverage industries in Louisiana, Michigan, and Las Vegas. What began on a whim as an entry-level front-of-house position quickly developed into operational management, sales, and human resources management roles, and a lifelong passion for Hospitality Management.

During her industry career, Dr. Kitterlin encountered a number of employee issues that led her to seek answers in academic research. Each scholarly investigative venture fueled the desire to begin another, resulting in her decision to pursue a terminal degree and a future in academia. Her first educational venture was as an instructor as St. Landry Accelerated Transition School, where she designed a Hospitality and Tourism curriculum and skills certification program for the vocational educational program.

During her university level academic career, Dr. Kitterlin has taught both traditional and online Hospitality Management classes at the University of Louisiana, Lafayette, the University of Nevada, Las Vegas, James Madison University, and now Florida International University, where she teaches Master's degree classes in Hospitality Industry Organizational Behavior, and Case Studies in Hospitality Management.

Dr. Kitterlin's research focuses primarily on Food and Beverage, Human Resources, and Organizational Behavior issues. She has published on topics of foodservice industry employee selection and screening, employee behavior and perceptions, training needs of hospitality employees, food-safety education, and hospitality student learning styles. Much of her work centers on employee substance abuse and employment drug-testing in the hospitality industry.

Please visit http://www.fiu.edu for more information.

Dr. Kitterlin, Ph.D. can be contacted at 305-919-4424 or miranda.kitterlin@fiu.edu

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.