Editorial Board   Guest Author

Ms. Dunphy

Jennifer Dunphy

Vice President of Sales & Marketing, Vayu Media

An accomplished sales and marketing executive, Jennifer Dunphy is currently vice president of sales and marketing at Vayu Media, a strategic Internet marketing solutions agency. As a member of the founding executive team and company principal, Ms. Dunphy has successfully leveraged her expertise in SEO, online and mobile marketing, and social media marketing solutions to establish a strong re-seller network of advertising agencies, marketing organizations and PR firms to drive significant new business growth. Recognized for exceptional ability to attract, develop and retain high-performing personnel, Ms. Dunphy has played a key role in building the company's internal talent pool At Vayu, which is based in Atlanta with four offices in the U.S. and South America, she oversees the firm's South American operations, and directly manages select strategic marketing campaigns for both domestic and international clients. A sought-after subject-matter expert, Ms. Dunphy has been interviewed and quoted by FOX5, CBS, All Business, The Examiner, Univision, TAG Tech Talk Radio, Atlanta Business Radio and International Living. She has presented on SEO, social media and reputation management at numerous digital marketing conferences and forums, including the 2011 Digital Summit in Atlanta, the 2011 Women in the Spotlight Symposium, the Business Boot Camp for Women and SoCon 2012. Additionally, Ms. Dunphy has presented to the Atlanta Chamber of Commerce, Atlanta Bar Association, E-Marketing Association and conference, and the Buckhead Club. Ms. Dunphy has contributed content to Visibility Magazine, EConsultancy, Womenetics and The Little Pink Book, and she was quoted in the book Fast Track Networking: Turning Conversations Into Contacts. Ms. Dunphy has been nominated for the Atlanta Chamber of Commerce's Entrepreneur of the Year Award for four consecutive years, The Atlanta Business Chronicle's Atlanta Business Leaders 40 Under 40 Award, and the Technology Association of Georgia's TAG Marketing Award. In addition, she was selected to participate in LEAD Atlanta, an intensive eight-month leadership development and community education program. Ms. Dunphy serves as the Marketing Chair for the TAG FinTech Board and the TAG Social Business Society and is a committee member of the Buckhead Club's membership and women's network committees. Previously, she was a member of the Venture Atlanta Volunteer Committee. An active volunteer for Himalayan Children's Charities, Ms. Dunphy has also been instrumental in launching a charity in South America in the country of Columbia that will offer structured sports and college prep education to children from low-income families. Born in Minnesota, Ms. Dunphy currently resides in Georgia where she earned her bachelor of science degree from Georgia State in 2005. A world traveler, she is fluent in English and Spanish, and is conversational in Polish.

Ms. Dunphy can be contacted at 404-547-0949 or jdunphy@vayumedia.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.