Editorial Board   Guest Author

Mr. Ohri

Deepak Ohri

Chief Executive Officer, lebua Hotels & Resorts

Deepak Ohri is the Chief Executive Officer of lebua Hotels & Resorts, an international luxury hospitality company. With a collection of 5-Star hotels and fine restaurants in Thailand, New Zealand and India, Mr. Ohri is now focusing on expanding the lebua brand globally. Joining the organization as its first employee, Mr. Ohri created Bangkok's best culinary destination - The Dome at lebua in 2004. The Dome houses a collection of stunningly beautiful restaurants & Bars such as Sirocco, Mezzaluna, Breeze, Distil and Sky Bar which are of international culinary acclaim and have won countless awards. After the success of The Dome, Mr. Ohri rechristened the Meritus hotel as lebua, an all-suite luxury hotel in 2006. Then, he launched lebua Hotels and Resorts as a luxury hotel chain that includes exclusive properties in Thailand, an ultra-luxury lodge in New Zealand and India. He launched a new level of luxury hotel, Tower Club at lebua in 2008. The suites are located on the top floors (51st to 59th) featuring exclusive privileges; such as complimentary soft drinks and high speed Internet, Acca Kappa amenities as well as access to Tower Club Lounge. With Mr Ohri's leadership, lebua & The Dome have won over 60 world awards including Wolrd's Leading All-Suite Hotel Award by World Travel Award, Signautre Luxury Hotel's Award by The Hospitality Asia Platinum Awards (HAPA), Top 25 Luxury Hotels in Thailand by TripAdvisor, Overall Best Hotel in Asia by CNBC and Business Asia and Restaurant of the Year by The Hospitality Asia Platinum Awards 2011-2013. Drawing on a career that includes operational and executive roles with companies such as Kempinski and Taj Hotels, Mr. Ohri has many years of experience in the international hospitality industry and brings an entrepreneur's innovative spirit to his role as CEO. His professionalism has repeatedly earned him recognition as one of the leaders in the hospitality industry. Mr. Ohri's ongoing admiration has led him to be honored with many industry awards from prestigious organizations worldwide.

Mr. Ohri can be contacted at 662-624-9999 or khanut@lebua.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.