Editorial Board

Mr. Brudney

David Brudney

Principal, David Brudney & Associates

David M. Brudney, ISHC, principal and founder of David Brudney & Associates, a hospitality marketing consulting firm based in Carlsbad, CA, provides customized, professional sales and marketing services including independent sales and marketing operational assessments, sales training, mentoring, and speaking for hotels, resorts, conference centers, and destination marketing organization worldwide. A sample of properties where Mr. Brudney conducted comprehensive operational assessments include the Cosmopolitan of Las Vegas, NV, the Westin Diplomat, Hollywood, FL, the Ritz-Carlton, Kapalua, HI, Tourism Vancouver, B.C., and Visit Baltimore (MD). A sample of properties where Mr. Brudney has provided successful sales training and mentoring services include the Peabody Hotel, Orlando, FL, Westin St. Francis, San Francisco, CA, Renaissance Hotel, Seattle, WA. He has lectured at UCLA’s Anderson School of Management and has been and a featured speaker for the Irish Tourism Board, Dublin, Hospitality Sales & Marketing Association Intl., the Las Vegas Chapter of National Speakers Association and Terranea Resort, Rancho Palos Verdes, CA. Mr. Brudney will be teaching summer 2013 at EHL in Switzerland and speaking in Colombia Fall 2013 at a symposium on the M.I.C.E. industry. Mr. Brudney is a nationally recognized hospitality industry spokesman who has been interviewed on Fox News and quoted on/in ABC News, the New York Times, Dow Jones/Market Watch, and the Los Angeles Times. He is a featured columnist for Smith Travel Research’s Hotel News Now. Prior to launching David Brudney & Associates in 1979, Mr.Brudney had a long and distinguished career in hotel sales and marketing with Hyatt Hotels Corporation, Westin Hotels & Resorts, and Marriott International, Inc. Brudney directed the sales and marketing efforts of the Grand Hyatt San Francisco and the Westin Michigan Avenue Chicago. Mr. Brudney is a founding member and now serves as chairman emeritus of the International Society of Hospitality Consultants’ Marketing Committee and recently a member of Laguna Strategic Advisors. He received a B.A. degree from San Francisco State University and currently sits on the university’s Broadcast and Electronic Communication Arts Advisory Board.

Mr. Brudney can be contacted at 760-476-0830 or david@davidbrudney.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.