Editorial Board   

Dr. Medepalli

Anand Medepalli

Vice President of Industry Strategy, JDA Software

Dr. Anand Medepalli serves as vice president of industry strategy for JDA Software's Pricing and Revenue Management business. Dr. Medepalli has more than 20 years of experience as a trusted advisor with leading companies in pricing and product strategies, commercial account strategies and asset planning decisions in such diverse industries as airlines, freight, hospitality, rail, retail, banking, insurance and manufacturing. At JDA, he is responsible for advising companies and spearheading JDA's go-to-market strategy for the passenger travel, leisure travel, hospitality and freight transportation industries and defining innovative solutions to drive growth. Dr. Medepalli began his career at American Airlines Decision Technologies (later acquired by Sabre) as an operational research consultant. There, he was responsible for delivering innovative optimization solutions to solve airline capacity planning problems. In 1997, he joined Talus Solutions, later acquired by Manugistics. During his tenure, Dr. Medepalli advised leading travel and transportation companies on pricing and revenue management strategies and led their business process transformations. As part of the executive leadership team, Dr. Medepalli led the pricing and revenue management business unit, where his responsibilities encompassed sales, delivery and client support activities for strategic accounts. In 2005, Dr. Medepalli left Manugistics to evangelize the application of price optimization strategies in the banking, insurance and manufacturing industries. He joined JDA in 2009 where he has held various roles, including overseeing the overall market strategy for travel, transportation and hospitality industries, Dr. Medepalli holds a Ph.D. in Mathematics from Iowa State University. He currently resides in London with his wife and three children.

Dr. Medepalli can be contacted at anand.medepalli@jda.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.