Editorial Board   

Dr. Medepalli

Anand Medepalli

Vice President of Industry Strategy, JDA Software

Dr. Anand Medepalli serves as vice president of industry strategy for JDA Software's Pricing and Revenue Management business. Dr. Medepalli has more than 20 years of experience as a trusted advisor with leading companies in pricing and product strategies, commercial account strategies and asset planning decisions in such diverse industries as airlines, freight, hospitality, rail, retail, banking, insurance and manufacturing. At JDA, he is responsible for advising companies and spearheading JDA's go-to-market strategy for the passenger travel, leisure travel, hospitality and freight transportation industries and defining innovative solutions to drive growth. Dr. Medepalli began his career at American Airlines Decision Technologies (later acquired by Sabre) as an operational research consultant. There, he was responsible for delivering innovative optimization solutions to solve airline capacity planning problems. In 1997, he joined Talus Solutions, later acquired by Manugistics. During his tenure, Dr. Medepalli advised leading travel and transportation companies on pricing and revenue management strategies and led their business process transformations. As part of the executive leadership team, Dr. Medepalli led the pricing and revenue management business unit, where his responsibilities encompassed sales, delivery and client support activities for strategic accounts. In 2005, Dr. Medepalli left Manugistics to evangelize the application of price optimization strategies in the banking, insurance and manufacturing industries. He joined JDA in 2009 where he has held various roles, including overseeing the overall market strategy for travel, transportation and hospitality industries, Dr. Medepalli holds a Ph.D. in Mathematics from Iowa State University. He currently resides in London with his wife and three children.

Dr. Medepalli can be contacted at anand.medepalli@jda.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.