Editorial Board   Guest Author

Mr. Dennis

Brandon Dennis

VP of Marketing, Cloudbeds.com

Brandon Dennis is the VP of Marketing for Cloudbeds.com. Cloudbeds creates hotel management software for hotels, including a property management system, channel manager, and commission-free booking engine. Prior to Cloudbeds, Mr. Dennis worked as the marketing manager for buuteeq, the digital marketing system for hotels, which was later acquired by Priceline in 2014. Mr. Dennis graduated from The University of Washington with a BA in history, focusing on ancient Greek and Roman history. During college, Mr. Dennis produced short animated movies for YouTube. Taking advantage of the infancy of YouTube and Facebook, his movies rode a wave of discovery that catapulted his viewership into the tens of millions and helped forge an online following that is still vibrant to this day. For a brief time after college, Mr. Dennis worked as an editor for Amazon.com before moving to San Francisco to start his career. He worked as the creative director for startup Wegame.com for two years before moving back to Seattle to be closer to family. Next, he managed the community for gaming startup Sabi Games before joining buuteeq in 2010. He worked as a marketing manager at buuteeq until its acquisition by Priceline in 2014. In 2015, he joined Cloudbeds as the VP of Marketing, where he helms the company's marketing strategies. Outside of Cloudbeds, Mr. Dennis hosts a weekly live Internet show called Scotch & Smoke Rings. He published a young adult fantasy novel in 2012 called The Tale of Cloran Hastings. He lives in Seattle with his wife and two children. You can follow him on Twitter @cloudbeds. Please visit www.cloudbeds.com for more information.

Please visit https://www.cloudbeds.com/ for more information.

Mr. Dennis can be contacted at +1-888-392-9478 or brandon.dennis@cloudbeds.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.