Editorial Board   Guest Author

Mr. Dennis

Brandon Dennis

VP of Marketing, Cloudbeds.com

Brandon Dennis is the VP of Marketing for Cloudbeds.com. Cloudbeds creates hotel management software for hotels, including a property management system, channel manager, and commission-free booking engine. Prior to Cloudbeds, Mr. Dennis worked as the marketing manager for buuteeq, the digital marketing system for hotels, which was later acquired by Priceline in 2014. Mr. Dennis graduated from The University of Washington with a BA in history, focusing on ancient Greek and Roman history. During college, Mr. Dennis produced short animated movies for YouTube. Taking advantage of the infancy of YouTube and Facebook, his movies rode a wave of discovery that catapulted his viewership into the tens of millions and helped forge an online following that is still vibrant to this day. For a brief time after college, Mr. Dennis worked as an editor for Amazon.com before moving to San Francisco to start his career. He worked as the creative director for startup Wegame.com for two years before moving back to Seattle to be closer to family. Next, he managed the community for gaming startup Sabi Games before joining buuteeq in 2010. He worked as a marketing manager at buuteeq until its acquisition by Priceline in 2014. In 2015, he joined Cloudbeds as the VP of Marketing, where he helms the company's marketing strategies. Outside of Cloudbeds, Mr. Dennis hosts a weekly live Internet show called Scotch & Smoke Rings. He published a young adult fantasy novel in 2012 called The Tale of Cloran Hastings. He lives in Seattle with his wife and two children. You can follow him on Twitter @cloudbeds. Please visit www.cloudbeds.com for more information. Please visit https://www.cloudbeds.com/ for more information.

Mr. Dennis can be contacted at +1-888-392-9478 or brandon.dennis@cloudbeds.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.