Editorial Board   Guest Author

Mr. Vertolli

Frank Vertolli

Co-Founder, Net Conversion

Frank Vertolli is a marketing executive, entrepreneur, and co-founder of leading marketing and analytics agency, Net Conversion.

Mr. Vertolli is calm during the storm, sees things clearly, and provides rational thought leadership no matter the weather.  Leading Net Conversion with nearly 20 years of results-oriented experience in corporate, small business, agency, and start-up environments, Mr. Vertolli provides deep expertise derived from a variety of long-term partnerships with close contacts across verticals including travel & tourism, luxury, retail, entertainment, healthcare and automotive among others.

Mr. Vertolli is infatuated with trackable business impact opportunities and concentrates on comprehensive marketing strategy and execution to deliver the best positive business outcomes.  Areas of focus include paid media in all forms, online and offline media and advertising, content development, e-commerce (B2C & B2B), Business Intelligence (BI), Machine Learning (ML), Artificial Intelligence (AI), Cloud services, Customer Relationship Management (CRM), Search Engine Optimization (SEO) and other areas that work together to deliver comprehensive business performance.

Net Conversion is focused on driving revenue and superior business performance for clients and their work has been recognized with 35 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards, the highest honors in travel & tourism marketing, been voted by employees as Orlando Business Journal's BEST PLACES TO WORK list for 5 consecutive years, achieved status among Florida Trend Magazine's fastest-growing companies in the state, and recognized among the Inc 5000.  

Prior to founding Net Conversion in 2007, Mr. Vertolli spent 11 successful years with Universal Orlando Resort in a progression of roles up through Director of Digital Marketing.  Over those years, Mr. Vertolli and his teams established and grew the online channel from inception up to its position as Universal's largest consumer channel.  Mr. Vertolli graduated from the University of Central Florida and in his spare time Mr. Vertolli enjoys quality time with his family, surfing, fishing, and diving in the waters of Florida and the Bahamas, traveling, snowboarding, and exploring new technology. 

Please visit http://www.netconversion.com for more information.

Mr. Vertolli can be contacted at +1 407-241-2046 or frank@net-conversion.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.