Editorial Board   Guest Author

Mr. Vertolli

Frank Vertolli

Co-Founder, Net Conversion

Frank Vertolli is a marketing executive, entrepreneur, and co-founder of leading marketing and analytics agency, Net Conversion.

Mr. Vertolli is calm during the storm, sees things clearly, and provides rational thought leadership no matter the weather.  Leading Net Conversion with nearly 20 years of results-oriented experience in corporate, small business, agency, and start-up environments, Mr. Vertolli provides deep expertise derived from a variety of long-term partnerships with close contacts across verticals including travel & tourism, luxury, retail, entertainment, healthcare and automotive among others.

Mr. Vertolli is infatuated with trackable business impact opportunities and concentrates on comprehensive marketing strategy and execution to deliver the best positive business outcomes.  Areas of focus include paid media in all forms, online and offline media and advertising, content development, e-commerce (B2C & B2B), Business Intelligence (BI), Machine Learning (ML), Artificial Intelligence (AI), Cloud services, Customer Relationship Management (CRM), Search Engine Optimization (SEO) and other areas that work together to deliver comprehensive business performance.

Net Conversion is focused on driving revenue and superior business performance for clients and their work has been recognized with 35 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards, the highest honors in travel & tourism marketing, been voted by employees as Orlando Business Journal's BEST PLACES TO WORK list for 5 consecutive years, achieved status among Florida Trend Magazine's fastest-growing companies in the state, and recognized among the Inc 5000.  

Prior to founding Net Conversion in 2007, Mr. Vertolli spent 11 successful years with Universal Orlando Resort in a progression of roles up through Director of Digital Marketing.  Over those years, Mr. Vertolli and his teams established and grew the online channel from inception up to its position as Universal's largest consumer channel.  Mr. Vertolli graduated from the University of Central Florida and in his spare time Mr. Vertolli enjoys quality time with his family, surfing, fishing, and diving in the waters of Florida and the Bahamas, traveling, snowboarding, and exploring new technology. 

Please visit http://www.netconversion.com for more information.

Mr. Vertolli can be contacted at +1 407-241-2046 or frank@net-conversion.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.