Editorial Board   Guest Author

Ms. Ryan

Andria Ryan

Partner, Fisher & Phillips LLP

Andria Lure Ryan is a partner in the Atlanta office of Fisher & Phillips LLP, and she serves as the chair of the firm's Hospitality Industry Practice Group. She joined the law firm in 1988. Ms. Ryan represents numerous hotel, resort, restaurant and related employers throughout the United States in various phases of labor and employment law. She spends much of her time counseling employers in day-to-day employment and labor decisions and educating employers about prevention and practical solutions to workplace problems. In 2005, Ms. Ryan served as chair of the State Bar of Georgia’s Labor and Employment Law Section. She is an active member on the American Hotel and Lodging Association’s Human Resources Committee. In addition, she is a frequent speaker to industry groups and human resources professionals on such topics as avoiding harassment in the workplace, maintaining a union-free workplace, wage and hour and immigration compliance, avoiding discrimination claims, proper interviewing and effective discipline and discharge techniques. Ms. Ryan has authored numerous articles for industry publications including most recently articles about appearance policies and the use of criminal background checks by employers. In 2007, she received the Chairman's Award from the Colorado Hotel & Lodging Association for her development of the Employment Compliance Guide for Colorado Hospitality Employers. She also has been honored by the South Carolina Hospitality Association and the Washington Lodging Association for valuable contributions by an Allied member. Ms. Ryan is "AV" Peer Review Rated by Martindale-Hubbell. She received a bachelor's degree from American University in Washington, D.C. and a law degree from Catholic University.

Ms. Ryan can be contacted at 404-240-4219 or aryan@laborlawyers.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.