Editorial Board   Guest Author

Ms. Apke

Marie Apke

Chief Operating Officer, Bensinger, DuPont & Associates

Marie Apke is Chief Operating Officer of Bensinger, DuPont & Associates (BDA), a leading EAP that promotes healthy outcomes for the workplace, employees, individuals and their families. Ms. Apke is a NAADAC Certified Substance Abuse Professional (SAP), Licensed Clinical Professional Counselor (LCPC), a Certified Employee Assistance Program Professional (CEAP), an International Certified Compulsive Gambling Counselor (ICCGC), a Certified Compulsive Gambling Counselor (CCGC), and a Certified Problem and Compulsive Gambling Counselor (PCGC) with extensive training in the diagnosis, referral and treatment of addictive illness, including those of alcohol/drugs and problem and compulsive gambling. She has extensive experience in establishing and implementing EAP policies and programs. Ms. Apke has developed a network of both Associate and provider staff on a nationwide basis and is responsible for monitoring and evaluating the quality of care for assessment, referral and treatment. She believes the possibility of change and the potential that EAP has in influencing change. BDA is one of the ten largest EAPs in the nation, serving approximately 10 million lives. The firms diverse offerings, flexibility, and case management approach ensure an individualized experience for its customers. To view Stressed at Work: What We Can Learn From EAP Utilization please visit: http://www.bensingerdupont.com/images/contentfiles/BDA_White_Paper_2013.pdf.

Ms. Apke can be contacted at 312-726-8620 or marie.apke@bensingerdupont.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.