Editorial Board   Guest Author

Mr. Fitzgerald

Ryan Fitzgerald

Co-Founder, Net Conversion

Ryan Fitzgerald dreams in pie charts and bar graphs, and is committed to helping his clients understand the importance of these numbers. He leads analytics, reporting and product development for Net Conversion; spending hours poring over Excel spreadsheets and calculating the effectiveness of advertising campaigns. Mr. Fitzgerald's expertise includes product development, planning and analysis, pricing strategy, corporate finance, online media and advertising and the overall management of a variety of clients, partner and vendor relationships. While he is neurotic about numbers and infatuated with spreadsheets, he is remarkably articulate and fun to be around. Prior to launching Net Conversion, Mr. Fitzgerald invested his analytical efforts in the travel industry, including the world's biggest theme parks, Walt Disney World and Universal Orlando Resort. He has a Bachelor of Arts in Economics from the University of Florida and a Master of Business in Finance from Rollins College. The team at Net Conversion is focused on driving revenue for clients in the travel industry through paid digital marketing along with comprehensive analytics. They won a 2012 Hospitality Sales and Marketing Association International (HSMAI) Gold Digital Marketing Adrian Award for an online video campaign created for the Nassau Paradise Island Promotional Board in partnership with Verb Interactive. The campaign increased website visitation by 30 percent from top-origin markets and delivered 50 percent more leads to partner resorts.

Mr. Fitzgerald can be contacted at 407-241-2044 or ryan@net-conversion.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.