Editorial Board   Guest Author

Ms. Carter

Susanne Carter

Chef Concierge, The Ritz Carlton New York, Central Park

Susanne Carter's career began with a solid education in Europe at The Hotel Management School in Freiburg im Breisgau, followed by a stint in Berlin where she worked at the Hotel Bremen and Schlosshotel Vier Jahreszeiten Berlin. She held several positions at the two hotel properties, from Assistant to the General Manager, Director of Human Resources, and Guest Relations Manager to Front Office Manager.

Ms. Carter moved to New York in 1996, and launched her career in Hotel Management at the Pierre Hotel, then a Four Seasons Hotel, as Assistant Front Office Manager, and continued at the New York Palace Hotel from 1998 to 2000. She fell in love with the Concierge Profession and was invited back to the Pierre in 2000 to launch this new leg of her career. Ms. Carter's reputation in the industry was so impressive that she was asked to join The Ritz-Carlton New York, Central Park as an Assistant Chef Concierge in 2002. She was an integral part of the hotel's achieving and maintaining Five Diamonds and Five Stars over the years. During her tenure, she was nominated for Best Concierge of the Year at The Big Apple All Stars Award and won in 2008. Her long term dedication earned her the Chef Concierge position at The Ritz-Carlton New York, Central Park in 2010. In 2012, she was nominated and was awarded Chef Concierge of the Year at the Hotel Experience Awards Gala. She was recognized by popular vote from a pool of hundreds of NYC hotel professionals. Ms. Carter has been a proud member of The New York City Association of Hotel Concierge since 2000. She is also a prominent member of Les Clefs d'Or USA since 2005.

Ms. Carter has been featured on HGTV's Posh Pets, and in numerous publications, including FrontDesk NY, Avenue Magazine, Hemispheres Magazine, and Gourmet Reise, a German publication for the Hotel Industry. Her multi-lingual skills combined with her strong background and solid career have made her one of the most sought-after concierge professionals in New York City.

Please visit http://www. for more information.

Ms. Carter can be contacted at +1 212-521-6040 or susanne.carter@ritzcarlton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.