Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari, founder, CEO and Chief Instigator of aspire, has never been afraid to think boldly. Since founding aspire in 1995, the award-winning international strategist and leadership expert has helped thousands of clients worldwide through leadership development & alignment, operationalizing of their brands, and changing culture through training that shifts mindset and improves competencies.

Her inimitable grasp of business and its challenges, along with aspire's proven, innovative training methodologies, sets Ms. Cavallari apart as a captivating speaker, author, leader, and strategist. "True innovation happens by awakening the potential of people. With cultural and behavioral shifts, there is no limit to the results we can achieve together."

Ms. Cavallari is recognized as a thought leader in the area of people technology, which focuses on shifting human behavior to improve performance and quality of life. As a powerhouse business leader, Cavallari helps both small and large organizations achieve breakthrough results by thinking boldly and disrupting the status quo.

She is also the author of the 3-part book series, aspire... to, which focuses on how to create an all-in business culture through intentional leadership & inspiring everyone to turn on their motivational switch. Ms. Cavallari's next book, HEADTRASH, The Leading Killer of Human Potential is due out in Spring 2020.

Ms. Cavallari is a member of the prestigious National Speakers Association (NSA) and was named an "Outstanding Woman in Business" by Phoenix Business Journal. Her company aspire has won a Stevie Award as a "Most Innovative Company" for 14 years in a row.

Ms. Cavallari is known for being a maverick who colors outside the lines. 

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at +1 602-392-0700 or renie@poweredbyaspire.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.