Editorial Board

Mr. Kurre

Adrian Kurre

Global Head, Homewood Suites & Home2 Suites by Hilton

Adrian Kurre serves as the global head for Homewood Suites by Hilton and Home2 Suites by Hilton; the award-winning brands that are part of Hilton Worldwide’s “All Suites” category. Mr. Kurre is responsible for the overall strategy for both brands with his primary objectives to diversify and increase revenue, drive brand growth and development, increase consumer loyalty, as well as maintain collaborative relationships with hotel owners and management company representatives to position both Homewood Suites and Home2 Suites as innovators in the All-Suites category. He also continues to build on the commitment of the brands award winning customer satisfaction culture. Homewood Suites has received the highest segment ranking in the J.D. Power 2015 North American Hotel Guest Satisfaction Index Study, marking the sixth consecutive year and 12th time the brand received this annual award. Mr. Kurre is a highly experienced brand leader, with nearly 40 years of hospitality experience. He began his hospitality career as a waiter and bartender and transitioned into restaurant management for Black Angus Restaurants. He then pursued a career in hotel hospitality at Courtyard by Marriott and eventually became Director of Operations. Prior to his appointment as global head for Homewood and Home2 Suites by Hilton, Mr. Kurre led the growth and development as global head for Hilton Garden Inn. During his nineteen-year tenure, Hilton Garden Inn grew from merely four hotels to more than 650 global properties with multiple award wins. Previous positions have included Vice President of Brand Management of Focused Service Hotels for Hilton Garden Inn, Hilton Suites and DoubleTree Club by Hilton hotels. Originally from the small town of Milaca, MN, Mr. Kurre is a fitness advocate and enthusiast with four marathons to his credit including one in Antarctica and the St. Jude Memphis Marathon where he raised over $11, 000 in donations as a St. Jude Hero. He was also a finalist in the 2014 Men’s Health Ultimate Guy Search Competition highlighting his fitness transformation. Mr. Kurre enjoys spending quality time with his wife, Tammy, daughter and twin boys. Please visit http://www.hilton.com for more information.

Mr. Kurre can be contacted at 703-883-1000 or adrian.kurre@hilton.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.