Editorial Board   

Ms. Harralson

Joanna Harralson

Vice President Operations, The Insight Group International

During her 10 years with The Insight Group, Joanna Harralson, Vice President Operations, has visited more than 500 hotel and resort properties, internationally, as a group trainer/evaluator, director of field operations, client liaison to management companies and provider of intensive training to the company's newly hired investigative agents. Ms. Harralson uses her extensive knowledge and insights, plus her expertise in the area of evaluating employee cash handling integrity (gained by working closely with all aspects of The Insight Group) to help drive the company's stated goal of being the premiere hospitality spotting agency in the industry. Prior to joining The Insight Group, Ms. Harralson rose through the ranks and received hands-on training, as an employee in hotels, as front desk clerk, server, bartender, concierge, auditor and sales and marketing specialist.

Ms. Harralson can be contacted at (562) 694-3250 or jharralson@theinsightgroup.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.