Editorial Board

Mr. Paddock

Shayne Paddock

Chief Innovation Officer / Guest Management Solutions, TravelClick

Shayne Paddock is a technology and business leader with over 20 years of experience working in the areas of product management, software development, CRM, Marketing Automation, Guest Profiling, Loyalty Management, Search Engine Marketing, Email Marketing, and Hospitality Systems Integration. He is currently the Chief Innovation Officer for Guest Management Solutions at TravelClick, a global provider of innovative cloud-based, revenue-generating solutions for the hospitality industry.

Mr. Paddock’s areas of responsibility include Product Management, Customer Engagement, Sales Engineering, and the overall thought leadership of TravelClick’s suite of Guest Management solutions. TravelClick’s new Guest Management Solutions provide unparalleled insights into guests, giving hoteliers the ability to effectively and continuously engage them at all stages of the guest journey.

Prior to TravelClick Mr. Paddock was the CIO for ZDIrect, a hospitality marketing automation company that was acquired by TravelClick in October of 2015. Before working in the hospitality industry he worked with the search engine Excite.com where he helped build one of the internet’s first commercial email platforms in DeliverE, keyword search term marketing, media placement, as well as several other dot com startups all revolving around database marketing.

Mr. Paddock holds a diploma in Business Administration with a major in Information Systems from Algonquin College as well as two patents in the email marketing space with regards to dynamic content and personalization. He lives in Ottawa, Canada with his wife Kathie and his son Noah. In his free time he likes to ski, run, hike, coach little league, play hockey, read, and disconnect from WIFI.

Please visit http://www.travelclick.com for more information.

Mr. Paddock can be contacted at 212-817-4819 or spaddock@travelclick.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.