Editorial Board   Guest Author

Mr. Chacon

Raul Chacon

Western Regional Loss Control Manager, EMPLOYERS Insurance, Inc.

Raul Chacon is an expert on loss control and workplace safety. He is the Western Regional Loss Manager for EMPLOYERS, a workers' compensation insurance carrier for small businesses. During his more than 20 years at EMPLOYERS, Mr. Chacon has helped many hotel, restaurant, bar and other foodservice and hospitality small businesses take a strategic approach to risk management to improve their workplace safety programs, protect their employees' well-being and, ultimately, control their insurance-related costs. 

An accomplished insurance professional with a track record of contributions in risk management, loss control and safety training, Mr. Chacon is an expert at performing risk analysis for a variety of industries and making appropriate recommendations to reduce and prevent work-related injuries. Using his effective analytical, interpersonal, organization and communication skills, he has successfully coordinated and conducted training seminars for loss control staff, agents and policyholders. Additionally, he has overseen and implemented state regulatory requirements to ensure compliance and consistency throughout the Western region.  

Prior to joining EMPLOYERS, Mr. Chacon served for six years as a Senior Loss Control Consultant with Zenith Insurance Company. Mr. Chacon holds a BS degree in Industrial Technology from California State University-Fresno.

EMPLOYERS®, America's small business insurance specialist®, offers workers' compensation insurance and services through Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company. Not all insurers do business in all jurisdictions. EMPLOYERS®, America's small business insurance specialist® and EACCESS® are registered trademarks of EIG Services, Inc.

Please visit http://www.employers.com for more information.

Mr. Chacon can be contacted at +1 888-682-6671 or RChacon@employers.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.